An omnichannel Experience Transformation & brand strategy refresh for Forward.

Forward, a North American multi-modal freight carrier with more than 200 locations and nearly $2 billion in annual revenue, needed help consolidating multiple brands and disparate lines of business—spread across more than a dozen websites!—into a single engaging customer experience.

How can we get them across the finish line without disrupting their supply chain? With an omnichannel design process we call Experience Transformation.

Consumer product design for Yoga Therapy Library.

The experts at The Sundara Foundation were looking for a way to get their decades of yoga-informed trauma therapy into the hands of yoga instructors everywhere while simultaneously offering more diverse representations of their students. The solution was both a new company and a new suite of products—the Yoga Therapy Library.

An omnichannel brand & messaging system for f&i sentinel.

F&I Sentinel came to Sharpen’s omnichannel experience design experts: to apply a product-design mindset to the work of updating both the company’s brand and their flagship product’s identity. And to extend that thinking across a variety of media and channels—static and interactive—as part of a content strategy that reframes compliance issues from a one-and-done review to proactive and ongoing diligence.

Business-intelligence platform for Deloitte & Walmart

At Sharpen, our design strategists have a curious love for business-intelligence solutions. The world is a complex place and all too often the way companies and products analyze and visualize that complexity leads not to insight and action but to complication and paralysis. This danger is especially true of the most complex systems we rely on every day: Supply chains.

Product design & rapid prototyping for Post-Office Cowork.

The team at Post-Office have launched their fair share of big projects over the years and are no strangers to process. With their roving pop-up coworking space concept, they wanted to build it as intelligently as possible. So, they did what they tell their own clients to do all the time: They called in the experts.

National-defense business-intelligence design for Deloitte + Lockheed.

Deloitte engaged me and my design team to tackle a unique data-visualization challenge: Transforming a defense contractor’s 1,500-step process for building and maintaining the bleeding-edge F-35 combat aircraft into a relatable and easy-to-understand interface for consultants and executives.

A fractional-CXO relationship with Paign MGMT.

After 20+ years as consultants—and 20+ years fixing MarTech communications and idea breakdowns—the founders of Paign MGMT partnered with my team to transform their proprietary practice into a genre-defining SaaS product.