A diversity of data & representation.
Consumer product design for Yoga Therapy Library.
The experts at The Sundara Foundation were looking for a way to get their decades of yoga-informed trauma therapy into the hands of yoga instructors everywhere while simultaneously offering more diverse representations of their students. The solution was both a new company and a new suite of products—the Yoga Therapy Library.
The first step was the creation of a yoga sequence builder for therapists and instructors. Our research revealed a crowded market of unsophisticated products defined by poor usability, information overload, overly complicated taxonomies, and stereotypically biased representation being disrupted by only a small handful of more sophisticated fitness brands.
In contrast, YTL’s easy-to-use sequence builder combines a diversity of models, unprecedented pose data, and video-style playback so students can see themselves in their routines. It also collects performative feedback for instructors and product managers.
Building off of the success of the sequence builder, we followed up by helping YTL create and launch an interactive pose catalog and suite of therapeutic resources to help any instructor level up their sequences while better accommodating the unique needs of their students.
Client
Yoga Therapy Library
Role
Design Director
Principle UX & UI Designer
Key services
Product strategy
Rapid prototyping
User & business research
Project team
Product strategist
UX designers
UI designers
Front-end developers
Illustrator
Project budget
$100,000 to 250,000
Project timeline
Three to six months
Design-sprint discovery & rapid prototyping.
User and stakeholder interviews, competitive and comparative analysis, and rapid wireframe prototyping were completed in a two-week sprint to deliver informed concepts for stakeholder and investor buy-in.
Looking at user instructional habits helped inform us what to prioritize in-app.
And looking at user preferences helped us identify additional opportunities to meet user needs.
To assess market expectations and gaps in the competitive landscape, we reviewed the eight most popular yoga sequence builders. Among our findings were a LOT of sameness—and a place where we could easily differentiate ourselves.
To discover how similar issues are addressed by best-in- class solutions or organizations in other markets, we looked at a handful of non-yoga products.
Initial medium-fidelity sequence-builder wireframe.
Initial medium-fidelity sequence-builder wireframe, with advanced filtering informed by user research.
Student sequence player mode.
Sequence builder sample screens.
Our cross-functional team proceeded flesh out the entire platform as both a web-app site builder for yoga therapists and a native iOS player for student use.
Marketing site sample screens.
We extended our product strategy to inform and include a marketing website that made valuable yoga therapy content available as a loss-leader to drive subscriptions and use.
