Marketing. Back in the hands of the marketers.
A fractional-CXO relationship with Paign MGMT.
After 20+ years as consultants—and 20+ years fixing MarTech communications and idea breakdowns—the founders of Paign MGMT partnered with my team to transform their proprietary practice into a genre-defining SaaS product.
Paign MGMT is a comprehensive campaign-metadata management tool that offers an omnichannel view of all your marketing efforts that is both customer centric and AI-ready. And with no competitive tools in the market which likewise capture marketing metadata & connect their myriad dimensions to measure campaign effectiveness, the Sharpen brought all their expert tools to bear. From business analysis, MVP definition, feature prioritization, user-experience and user-interface design, branding, and even investor relations, our team jumped in at every level to turn this great idea into an amazing product.
“The team was highly agile when it came to accomplishing their tasks, and internal stakeholders were impressed with the teams dynamic and collaborative approach.”
– Client Engagement Lead, Paign MGMT
Client
Paige MGMT
Role
Fractional CXO
Key services
Brand strategy
Investor relations
Product strategy
Project team
Founders
Investment partners
Front-end developers
Project budget
Equity
Project timeline
