Transparency as content strategy.
Doing the right thing is good for constituents and SEO.
A lot of the problems that led me to run can be traced back to our opponent’s disconnect from the people in our district—his lack of listening, his lack of communication, and his dismissal of different opinions. A net-negative constituent experience.
So, as part of our campaign for State Senate District 56, I decided to start modeling the sort of proactive people-centered communication I believe our elected officials owe their constituents. And that includes a breakdown of what’s going on under the Gold Dome during the annual legislative session.
After all, the very least our legislators can do is to keep their district up to speed on what they’re doing.
While the goal of this content campaign was transparency, an expected but pleasant consequence was our campaigns domination of organic search engine results. Because I began producing daily legislative content during the 2023 Special Session, I was leading my opponent in relevant search results by qualifying in March 2024!
