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  <url>
    <loc>https://www.importantshit.co/results</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2025-07-31</lastmod>
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  <url>
    <loc>https://www.importantshit.co/results/forward</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/cf2d5ed1-2894-4a6a-b263-1cbf002315fc/57901B73-882B-4F40-B1DD-1A6D378213E8.png</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/d9baf726-5037-42a3-b504-774fe908c393/1.png</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>Tactical goals and KPI definitions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/c4ab0a77-0a9c-4e8d-a0bd-e8828bc2a97a/Type%2BStyles.jpg</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/28d76073-56e5-47c9-9e15-b8309dfa539c/process_shadow.jpg</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>Designers are. experts in a process. And this process works for nearly any client in any industry to solve for any problem: exploring both business and user needs to clarify the competitive space, validating requirements, defining success metrics, and facilitating a shared vision of an innovative solution at both strategic (high) and tactical (low) levels. Experience Transformation combines activities, their inputs, their outputs, and their relevant RACI roles (who’s responsible, accountable, consulted, or informed) and organizes them into seven discrete stages which can easily be divided among the team and into agile-ish sprints.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/2756da63-85fd-476b-8d6e-144205126050/SAMPLE%2B-%2BIntegrated%2Bservice%2Bmap%2Bwith%2Bcustomer%2Bdecision%2Bpoints.png</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>An integrated across all lines of business from the aggregated service companies, assembled to determine the points of most valuable customer contact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1362fc66-fa12-4154-8bfe-9425205dd4e9/designsys3.png</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>A robust presentation system was created to service the other initial point of customer contact: Sale presentations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1ca6083f-d4da-4d1f-81e4-a579c6354dc1/61A2D564-BE9B-4EE9-88B7-3840E72B0C8E.png</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/c9256c0f-db97-4e6d-ad17-7bd662048e81/designsys1.png</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>A unified design system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/347ae264-726f-4ee0-84f9-bf64aa4d6c2f/designsys2.png</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>Brand and functional color palettes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/137f4f86-a2c8-4407-b598-55d9472bb50c/reqs.png</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>User and stakeholder research identified six user requirement categories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/4d1dca8f-6c83-478c-8461-325958e63f6e/heriarchy.png</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>Maslow’s Hierarchy of Needs informs how we look at product health and market potential. Typically, this hierarchy caps out with “overdelivery” (or some synonym). But our point of view is that there’s further room to climb beyond simple innovation or disruption. That if you let user needs lead and adapt your business and requirements to suit, your business may reach that rarest of peaks—indispensability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/a9f1cd47-02bc-472f-85e1-3cf9d7d40ea3/3.png</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>A detailed site map using custom UI cards helped align technical and non-technical stakeholders and partners.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/4ef0fe28-6373-4083-b3f9-14af73cccfc9/designsys6.png</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>Functional implementations of the brand were considered at every level.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/504d2791-f885-4198-948b-c68c572b2de9/designsys5.png</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>Interactive brand implementation needs were included to support client-side creatives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/a8aedb27-21e9-403c-a44f-739484942e13/recs.png</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>User and stakeholder research identified five critical customer decision points.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/b4de7a3c-7386-4808-857a-d386dbb34184/designsys4.png</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>Isometric, flat, and stroke iconography designed to service a variety of interactions and uses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/5c48da48-e1b6-418d-bcb3-474f3549e4de/1.png</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>User personae included both internal and external segments, focusing on their digital savvy,</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/31e9048e-91cb-4da7-8884-429054e15824/2.png</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>Personae scenarios focused on opportunities to engage with both existing and new customers as they relate to Forward’s consolidated services.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/64db2007-fa1b-49cb-b76c-7e64999c1baf/3.png</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>Personae contextualized user by goals (opportunities), frustrations (pain points), and how best we can engage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/f5eef503-df73-4f41-a533-88370a93a33d/content.png</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>Content strategy rationale and guidelines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e9727eb6-e951-44cd-a9ba-d8392394f1b4/variations.png</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>User interface variations were explored in parallel to the evolving brand refresh.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/bce22e20-52f7-49ba-a448-bc447705414f/2.png</image:loc>
      <image:title>Professional results - Move forward. Faster &amp;amp; smarter. - Make it stand out</image:title>
      <image:caption>Customer decision points informed tactical recommendations on a six point customer conversion journey.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/results/yoga-therapy-library</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1751326894180-5JMVZQ92TOYSA8MBAWAK/home.jpg</image:loc>
      <image:title>Professional results - A diversity of data &amp;amp; representation. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1751236093191-7SPL0JX1W0NJP1G2RR8I/sequence_4.jpg</image:loc>
      <image:title>Professional results - A diversity of data &amp;amp; representation.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1751236093682-3HY18ZXJF9NWVOIJ4TRB/sequence_3.jpg</image:loc>
      <image:title>Professional results - A diversity of data &amp;amp; representation.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1751236094647-X2KLQBFPGKC62JMF01O9/sequence_2.jpg</image:loc>
      <image:title>Professional results - A diversity of data &amp;amp; representation.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1751236095384-TB99OSX3W8WA72GMQQSS/sequence_1.jpg</image:loc>
      <image:title>Professional results - A diversity of data &amp;amp; representation.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/a6269674-80c7-40bf-a6ef-5f83a483f221/research2.png</image:loc>
      <image:title>Professional results - A diversity of data &amp;amp; representation. - Make it stand out</image:title>
      <image:caption>And looking at user preferences helped us identify additional opportunities to meet user needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/f138615b-a9f1-4736-b4b4-9f63668de125/Sequence+editor+-+step+1.png</image:loc>
      <image:title>Professional results - A diversity of data &amp;amp; representation. - Make it stand out</image:title>
      <image:caption>Initial medium-fidelity sequence-builder wireframe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/df0b809c-5535-45c6-b0c0-2478c5170730/competetive.png</image:loc>
      <image:title>Professional results - A diversity of data &amp;amp; representation. - Make it stand out</image:title>
      <image:caption>To assess market expectations and gaps in the competitive landscape, we reviewed the eight most popular yoga sequence builders. Among our findings were a LOT of sameness—and a place where we could easily differentiate ourselves.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/eba697ac-0680-4fb8-ae3a-1becc9be9410/comparative.png</image:loc>
      <image:title>Professional results - A diversity of data &amp;amp; representation. - Make it stand out</image:title>
      <image:caption>To discover how similar issues are addressed by best-in- class solutions or organizations in other markets, we looked at a handful of non-yoga products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/6b9705ab-4a51-4b4b-9edc-2bdf9f5e815c/Sequence+viewer+-+portrait.png</image:loc>
      <image:title>Professional results - A diversity of data &amp;amp; representation. - Make it stand out</image:title>
      <image:caption>Student sequence player mode.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1751326895635-8HBKVO5QOCMQWBCA7QLJ/poses.jpg</image:loc>
      <image:title>Professional results - A diversity of data &amp;amp; representation. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/dabd6163-f6eb-4a1a-b03c-c006209572f0/research1.png</image:loc>
      <image:title>Professional results - A diversity of data &amp;amp; representation. - Make it stand out</image:title>
      <image:caption>Looking at user instructional habits helped inform us what to prioritize in-app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/3378c388-44d8-4663-9700-bb0506f41bcc/Sequence+editor+-+filters.png</image:loc>
      <image:title>Professional results - A diversity of data &amp;amp; representation. - Make it stand out</image:title>
      <image:caption>Initial medium-fidelity sequence-builder wireframe, with advanced filtering informed by user research.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/results/fi-sentinel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/68d4c8ac-5f46-4dd5-9060-c19e63397b06/brochure.png</image:loc>
      <image:title>Professional results - In like a lion. On like a sentinel. - Make it stand out</image:title>
      <image:caption>There are still going to be times when you encounter users offline rather than on. Our designers worked with the client to boil the most salient pitch down to fit on a simple bi-fold brochure that can be used to support any trade show, executive meeting, or networking event with the same rhetorical strength as our website or other digital sales materials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/981392b0-392c-401a-a47b-86e8b296bbc4/resources.png</image:loc>
      <image:title>Professional results - In like a lion. On like a sentinel. - Make it stand out</image:title>
      <image:caption>To demonstrate F&amp;I Sentinel’s commitment to proactive compliance, they offer an up-to-date library of legislative developments, and insights on the implications of major regulatory enforcement actions in the industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/2ac64221-1bec-46e5-a6ed-7fc9c491b0da/colorwheel.png</image:loc>
      <image:title>Professional results - In like a lion. On like a sentinel. - Make it stand out</image:title>
      <image:caption>An assessment of the use of color by leading competitors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/f50d5c33-1e3d-47d5-b4b5-570f13e12dec/solutions.png</image:loc>
      <image:title>Professional results - In like a lion. On like a sentinel. - Make it stand out</image:title>
      <image:caption>Rather than simply list every service their experts can deliver, our designers created an interactive infographic that shows how F&amp;I Solutions supports product compliance from originations to servicing and early terminations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e10a61c0-8eb7-4ece-b9f9-19644e4bede2/home.png</image:loc>
      <image:title>Professional results - In like a lion. On like a sentinel. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/704d9b46-3389-4fa3-a589-c4941c564717/inthewild.jpg</image:loc>
      <image:title>Professional results - In like a lion. On like a sentinel. - Make it stand out</image:title>
      <image:caption>We also explored practical applications of the brand from the outset, to help our designers and our clients contextualize how a new identity recommendation would look and feel in the wild.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/c30eeee2-1a5b-4f74-8061-148594b9c3cf/why.png</image:loc>
      <image:title>Professional results - In like a lion. On like a sentinel. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/570324ec-84ac-4562-b497-04134a1da297/round2.gif</image:loc>
      <image:title>Professional results - In like a lion. On like a sentinel. - Make it stand out</image:title>
      <image:caption>With these touchstones in hand, we set out to explore an variety of treatments that each emphasized a different aspect of the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/916eb62d-56c3-4d95-b77c-add319562b11/insights.png</image:loc>
      <image:title>Professional results - In like a lion. On like a sentinel. - Make it stand out</image:title>
      <image:caption>F&amp;I Sentinel’s compliance experts share their analysis of the legal landscape on their website and in a customer Industry Insights newsletter. Our team built this document using off-the-shelf presentation software and a robust library of branded assets so F&amp;I Sentinel’s team could create these publications in rapid response to changing legislation without ever sacrificing the integrity of their branded identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/321d79ec-c311-4531-80b7-bf597348d916/typography.png</image:loc>
      <image:title>Professional results - In like a lion. On like a sentinel. - Make it stand out</image:title>
      <image:caption>Our approach to typography was similarly informed by research. Our team created a custom typeface derived from Helvetica Neue with slab serifs to be used only for wordmarks. The resulting crenellations reinforce the common link between the lion as an active guardian and F&amp;I Sentinel’s Citadel® platform’s role as a source of strength and fortification.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/b4b81fe4-6279-4168-b995-ce03dcf5a7b2/presentation.png</image:loc>
      <image:title>Professional results - In like a lion. On like a sentinel. - Make it stand out</image:title>
      <image:caption>Our designers created a flexible presentation designed to make life easier for F&amp;I Sentinel’s sales and marketing teams by providing them with a set of branded slide templates they can tailor to their unique needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/9b8439e6-5b42-41e5-9727-1416f2203422/sitemap.png</image:loc>
      <image:title>Professional results - In like a lion. On like a sentinel. - Make it stand out</image:title>
      <image:caption>Beginning with function- and content-oriented wireframes, our information architects mapped incredibly complex solutions and insights to create an online F&amp;I destination that showcases F&amp;I’s rigor and expertise.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/6c5fedc1-89ce-4c8e-bc8b-72555176d0b4/journey.png</image:loc>
      <image:title>Professional results - In like a lion. On like a sentinel. - Make it stand out</image:title>
      <image:caption>A customer decision-making journey was assembled to help identify the greatest opportunities to influence customer conversion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/5f12b673-6533-4123-9efe-7860c6ecbc9d/before-after.png</image:loc>
      <image:title>Professional results - In like a lion. On like a sentinel. - Make it stand out</image:title>
      <image:caption>Legacy and update marks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e5ab2405-4230-4cd9-9ee3-036056279420/final.png</image:loc>
      <image:title>Professional results - In like a lion. On like a sentinel. - Make it stand out</image:title>
      <image:caption>Very quickly, the low-poly approach emerged as a client (and Sharpen) favorite. With subtle alteration and much nuance, Apollo (or Poly) was born—named for his low-poly high-tech render style and the ancient Greek god of prophecy, law, and wisdom (among other things) who was often the mythological protector of herds from pests and predators.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/results/deloitte-walmart</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/b6398341-ac85-423a-b77a-ce5316c24877/Chart%2BL3%2Bdetail.png</image:loc>
      <image:title>Professional results - Visualizing retail supply-chain transformation. - Make it stand out</image:title>
      <image:caption>Capability snapshots. Each bubble in the data visualization reveals the underlying data, helping users understand the impact and opportunity in each.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/d19cd6e3-23c5-43e2-be33-bc62dbdb94a8/Map%2Bcluster%2Bdrawer.png</image:loc>
      <image:title>Professional results - Visualizing retail supply-chain transformation. - Make it stand out</image:title>
      <image:caption>A layered navigation. Alternatively, users can use a floating menu button to access a layered navigation that correlates to the map view, providing direct access to the 14 retail process clusters for new users or users who need additional clarity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1751399760881-FOBDXHEHJSP874BCYL73/sketch-2.jpg</image:loc>
      <image:title>Professional results - Visualizing retail supply-chain transformation.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1751399760881-SDDMY50BLLJAA2BU6Y2H/sketch-3.jpg</image:loc>
      <image:title>Professional results - Visualizing retail supply-chain transformation.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1751399761902-FHI2S7M6D9T1IIAP94Q3/sketch-4.jpg</image:loc>
      <image:title>Professional results - Visualizing retail supply-chain transformation.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1751399907045-9SSJA6HYQKRIPXXA8L0P/sketch-5.jpg</image:loc>
      <image:title>Professional results - Visualizing retail supply-chain transformation.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1751399907144-2DUADQ83JLRKNW5AOMRH/sketch-1.jpg</image:loc>
      <image:title>Professional results - Visualizing retail supply-chain transformation.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1b56de4f-f8da-4f19-baea-9c6185c5e233/Map%2BL3%2Bdetail%2B%28document%2C%2Bapprove...%29.png</image:loc>
      <image:title>Professional results - Visualizing retail supply-chain transformation. - Make it stand out</image:title>
      <image:caption>Capability details. Revealed within each capability selection, users access a variety of data that illustrates both the cognitive opportunity and the business impact—as a data visualization and as a detailed list of features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/8782cd63-10a5-4220-8f2b-ac104d58fa3b/Chart%2Bview%2B-%2Bsorted.png</image:loc>
      <image:title>Professional results - Visualizing retail supply-chain transformation. - Make it stand out</image:title>
      <image:caption>Find the opportunity that matters most. A variety of filters make the data visualization ever more valuable, providing options that filter or segment the data by specific values or categories. Intelligent filtration and segmentation promote higher levels of discussion and drive business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/5065210b-9ae2-4eb9-be38-ffb29cbe7ff6/Map%2Bview.png</image:loc>
      <image:title>Professional results - Visualizing retail supply-chain transformation. - Make it stand out</image:title>
      <image:caption>A map to retail processes. A high-level strategic view showed all 14 retail process clusters on a video-game inspired isometric map using simple icons to highlight each process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/879cb943-6e25-4999-9d48-c7fbe6d14791/Chart%2Bview.png</image:loc>
      <image:title>Professional results - Visualizing retail supply-chain transformation. - Make it stand out</image:title>
      <image:caption>All data—no metaphor. As an alternative to the metaphorical illustration created as an executive overview, a data visualization view reveals all capabilities scaled in accordance to the business impact and cognitive opportunity values.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/d7d26362-eaf0-46ca-b037-1a46f057813e/Map%2BL2%2Bdrawer%2B%28filtered%29.png</image:loc>
      <image:title>Professional results - Visualizing retail supply-chain transformation. - Make it stand out</image:title>
      <image:caption>The ability to drill down to underlying capabilities. Either initiated from the map view or from the menu, users who select a retail process cluster can then choose from among related capabilities. Each capability features a unique icon and a pair of percentile indicators—for business impact and cognitive opportunity—to help users make informed decisions about which capability to investigate further.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1d038809-2a2d-412d-b3ae-5bcc355b05e9/Chart%2Bview%2B-%2Bzoomed.png</image:loc>
      <image:title>Professional results - Visualizing retail supply-chain transformation. - Make it stand out</image:title>
      <image:caption>Zoom in for the goods. User can zoom into category bubbles for a detailed view of that cluster’s processes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/9940e50a-f468-4936-be5b-ad05c32b01df/Chart%2Bdependency.png</image:loc>
      <image:title>Professional results - Visualizing retail supply-chain transformation. - Make it stand out</image:title>
      <image:caption>Let the data speak for itself. Complex data often presents unforeseen insights—by exploring different visualizations, we can find these valuable signals and elevate the conversation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/results/post-office-cowork</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/6cc4e344-cacc-494f-b093-477d24b4f160/913664125319749.611675af26a86.jpg</image:loc>
      <image:title>Professional results - Design for every facet of your startup. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/2b68ac8a-1aba-4077-a032-ab42cd170b32/6fa8ac125319749.611675af28471.jpg</image:loc>
      <image:title>Professional results - Design for every facet of your startup. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/b01a7ddd-5ecb-4279-a9f7-59b2cba308bf/da5c4d125319749.611675aebb5c8.gif</image:loc>
      <image:title>Professional results - Design for every facet of your startup. - Make it stand out</image:title>
      <image:caption>In getting the rapid prototype leveled-up for development, many mobile-first layouts and interactions benefited from significant adaptation for larger screens.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/3576d420-72b0-48a5-9fab-4f45c445fbf8/b11988125319749.611675aebb029.gif</image:loc>
      <image:title>Professional results - Design for every facet of your startup. - Make it stand out</image:title>
      <image:caption>The mobile-first approach radically improved what might’ve otherwise been form-heavy or text-heavy desktop interactions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/60566321-765d-407a-9e54-747513233c38/schedule.png</image:loc>
      <image:title>Professional results - Design for every facet of your startup. - Make it stand out</image:title>
      <image:caption>A Unicorn Invasion is a flexible, affordable, and rapid five-day design-sprint methodology created to serve a wide variety of clients and projects.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/01a0c23b-91bd-41a4-b747-bea86f7cd1d6/baa7b4125319749.611675ade6ff3.jpg</image:loc>
      <image:title>Professional results - Design for every facet of your startup. - Make it stand out</image:title>
      <image:caption>Raw user research was synthesized using affinity mapping to find themes among qualitative data.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/9a303120-e647-462a-b842-75b11da7458b/fc65a4125319749.611675ade8bc2.jpg</image:loc>
      <image:title>Professional results - Design for every facet of your startup. - Make it stand out</image:title>
      <image:caption>Sketched flows and wireframes quickly put the experience in scope and highlighted opportunities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/3703f85c-c342-49f8-bdc2-7ffb46fe383d/c05045125319749.611675ad60638.jpg</image:loc>
      <image:title>Professional results - Design for every facet of your startup. - Make it stand out</image:title>
      <image:caption>The mobile-web and app solutions make finding and getting into a Post-Office incredibly easy and fast.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/79fbad9f-5752-441a-939f-1d83379fa1c8/c1b88c125319749.611675ad652d2.jpeg</image:loc>
      <image:title>Professional results - Design for every facet of your startup. - Make it stand out</image:title>
      <image:caption>User research was planned, conducted, and synthesized in under two days.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e19111a9-415e-4ca1-83d0-de38162944d2/56343f125319749.611675af27772.png</image:loc>
      <image:title>Professional results - Design for every facet of your startup. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/57b46917-6333-4ed6-8e81-50ddaa9995df/091c16125319749.611675ade7fd2.jpg</image:loc>
      <image:title>Professional results - Design for every facet of your startup. - Make it stand out</image:title>
      <image:caption>Pseudo-persona were derived from the mapped user data, painting a clear and surprising picture of our user.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/5cfa0062-d6da-47e0-a8ff-0b953eb027d7/wireframe_vibe.jpg</image:loc>
      <image:title>Professional results - Design for every facet of your startup. - Make it stand out</image:title>
      <image:caption>The vibe meter—shown here as a newly checked-in user would interact with it—elicited a lot of excitement from usability testers. Initial testing focused on users understanding the checkin process. Testing included their understanding of location details and the vibe concept. We also assessed the flows for booking and e-commerce. Testing also confirmed the business model and sharing mechanics.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/results/deloitte-ockheed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/8b86e1cf-7c54-4ee8-b705-5009af3fa74a/lockheed_04.jpg</image:loc>
      <image:title>Professional results - Big data. Big screen. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/4c2d8f75-53c6-4fc6-9ea5-99f42971c03f/lockheed_03.jpg</image:loc>
      <image:title>Professional results - Big data. Big screen. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/45b20716-a1af-4a3c-8e4d-bdab72bcd695/lockheed_02.jpg</image:loc>
      <image:title>Professional results - Big data. Big screen. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/results/paige-mgmt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-04</lastmod>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-31</lastmod>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership/life-work-with-jd-jordan-of-roswell</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/3fbd092f-b8d7-4171-806c-998d466dca77/c-1719925206102-jd_jordan_20160930-10-43-07-canon-eos-7d-mark-ii-2.jpg</image:loc>
      <image:title>Thought leadership - Life &amp;amp; work with JD Jordan of Roswell. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1751648183612-5ADM1OGCQXN3ZBRD7UML/vyageatl.jpg</image:loc>
      <image:title>Thought leadership - Life &amp;amp; work with JD Jordan of Roswell. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/b91e6285-b306-47bb-b231-cfd73e1e5ffc/c-1719925165217-jd_jordan_jd1-44-of-53.jpg</image:loc>
      <image:title>Thought leadership - Life &amp;amp; work with JD Jordan of Roswell. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/a0d7264f-1b0e-4fc7-b68e-583c03805f60/c-1719925255126-jd_jordan_2018-calamity.jpg</image:loc>
      <image:title>Thought leadership - Life &amp;amp; work with JD Jordan of Roswell. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership/burn-the-ships</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership/post-its</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/abe732e9-1c2a-4efa-90ab-1c5d82b5a13b/IMG_3697.jpg</image:loc>
      <image:title>Thought leadership - A founder’s affinity for Post-its. - Make it stand out</image:title>
      <image:caption>I swear, we don’t own 3M. We just love sticky notes. (Photo by the author)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership/cx-forums</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership/the-key-to-success-isnt-prioritizing-your-schedule</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/23ed7325-8f41-48bb-ab0b-d29a1d50f678/Eisenhower-Chart.png</image:loc>
      <image:title>Thought leadership - The key to success isn’t prioritizing your schedule. - Make it stand out</image:title>
      <image:caption>What’s important to you? It’s easy to get caught up in urgency — or perceived urgency — and disregard what’s important. But I often find the most important things aren’t particularly urgent and, therefore, must be consciously prioritized. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/0b7bc75d-2767-4407-a062-f9eaebe3bfba/social.jpg</image:loc>
      <image:title>Thought leadership - The key to success isn’t prioritizing your schedule. - Make it stand out</image:title>
      <image:caption>Get a blank Eisenhower Matrix and start getting your sh*t together, today. (Photo by the author)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership/experience-transformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/4d1dca8f-6c83-478c-8461-325958e63f6e/heriarchy.png</image:loc>
      <image:title>Thought leadership - Inside the Experience Transformation process. - Make it stand out</image:title>
      <image:caption>Maslow’s Hierarchy of Needs informs how we look at product health and market potential. Typically, this hierarchy caps out with “overdelivery” (or some synonym). But our point of view is that there’s further room to climb beyond simple innovation or disruption. That if you let user needs lead and adapt your business and requirements to suit, your business may reach that rarest of peaks—indispensability. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/28d76073-56e5-47c9-9e15-b8309dfa539c/process_shadow.jpg</image:loc>
      <image:title>Thought leadership - Inside the Experience Transformation process. - Make it stand out</image:title>
      <image:caption>Our Experience Transformation process combines activities (described below), their inputs, their outputs, and their relevant RACI roles (who’s responsible, accountable, consulted, or informed) and organizes them into seven discrete stages which can easily be divided among the team and into agile-ish sprints. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e57f1c4b-e24a-4aaa-9efe-173ee556a001/Stage_4_series.png</image:loc>
      <image:title>Thought leadership - Inside the Experience Transformation process. - Make it stand out</image:title>
      <image:caption>Step four illustration by Umer Younas from NounProject.com.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/b5a649a6-c898-483c-82a3-c1725a013e74/AT%26T+-+Spotlight.jpg</image:loc>
      <image:title>Thought leadership - Inside the Experience Transformation process. - Make it stand out</image:title>
      <image:caption>They fostered a smooth adoption of a cultural transformation to a customer-centric focus. Spotlight garnered a 90% adoption rate in the first 30 days after launch, serving 40,000 unique users, and helping associates meet or exceed their NPS targets and win JD Power’s 2019 Business Wireline Satisfaction award for Large Enterprise Business.  — Senior Project Manager, AT&amp;T Business Global Operations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/c9fcc73b-fc10-45c2-aaf2-1fa20e5079fc/Stage_3_series.png</image:loc>
      <image:title>Thought leadership - Inside the Experience Transformation process. - Make it stand out</image:title>
      <image:caption>Step three illustration by the author.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/4a582d69-73e7-44b0-95bb-a6803d888237/Stage_5_series.png</image:loc>
      <image:title>Thought leadership - Inside the Experience Transformation process. - Make it stand out</image:title>
      <image:caption>Step five illustration by Travis Avery from NounProject.com.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/81b5ccc3-aa0a-4450-82e4-cbbe546472ff/Stage_6_series.png</image:loc>
      <image:title>Thought leadership - Inside the Experience Transformation process. - Make it stand out</image:title>
      <image:caption>Step six illustration by Maxim Kulikov from NounProject.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/57adb5e0-540f-4f17-98ed-ceb9444c54f1/header.jpg</image:loc>
      <image:title>Thought leadership - Inside the Experience Transformation process. - Make it stand out</image:title>
      <image:caption>The New York Subway map has nothing on our Experience Transformation process diagram. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/f75b9a3c-f188-465c-970b-0ff913a50cd7/Stage_7_series.png</image:loc>
      <image:title>Thought leadership - Inside the Experience Transformation process. - Make it stand out</image:title>
      <image:caption>Step seven illustration by Travis Avery from NounProject.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/2cf14580-1399-4e6c-b394-b77358afb94c/Stage_2_series.png</image:loc>
      <image:title>Thought leadership - Inside the Experience Transformation process. - Make it stand out</image:title>
      <image:caption>Step two illustration by vectlab from NounProject.com.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/21c38a3d-2cdb-40d1-a52b-881cb1d48957/Stage_1_series.png</image:loc>
      <image:title>Thought leadership - Inside the Experience Transformation process. - Make it stand out</image:title>
      <image:caption>Step one illustration by AB Designs from NounProject.com.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership/unicorn-invasion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/5cfa0062-d6da-47e0-a8ff-0b953eb027d7/wireframe_vibe.jpg</image:loc>
      <image:title>Thought leadership - Crush your design challenges with a Unicorn Invasion. - Make it stand out</image:title>
      <image:caption>Wireframes. (From left) The vibe meter—shown here as a newly checked-in user would interact with it—elicited a lot of excitement from usability testers. Initial testing focused on users understanding the checki-n process. Testing included their understanding of location details and the vibe concept. We also assessed the flows for booking and e-commerce. Testing also confirmed the business model and sharing mechanics. (Illustrations by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/b01a7ddd-5ecb-4279-a9f7-59b2cba308bf/da5c4d125319749.611675aebb5c8.gif</image:loc>
      <image:title>Thought leadership - Crush your design challenges with a Unicorn Invasion. - Make it stand out</image:title>
      <image:caption>In getting the rapid prototype leveled-up for development, many mobile-first layouts and interactions benefited from significant adaptation for larger screens. (Prototypes by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/57b46917-6333-4ed6-8e81-50ddaa9995df/091c16125319749.611675ade7fd2.jpg</image:loc>
      <image:title>Thought leadership - Crush your design challenges with a Unicorn Invasion. - Make it stand out</image:title>
      <image:caption>Pseudo-persona were derived from the mapped user data, painting a clear and surprising picture of our user. (Photo by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/7bdfe9c2-70b9-4f12-9945-3469a39b44fc/project5.JPG</image:loc>
      <image:title>Thought leadership - Crush your design challenges with a Unicorn Invasion. - Make it stand out</image:title>
      <image:caption>A VR experience-design prototype produced by one of our student teams during their design sprint. Right‽ (Photo by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/3576d420-72b0-48a5-9fab-4f45c445fbf8/b11988125319749.611675aebb029.gif</image:loc>
      <image:title>Thought leadership - Crush your design challenges with a Unicorn Invasion. - Make it stand out</image:title>
      <image:caption>The mobile-first approach radically improved what might’ve otherwise been form-heavy or text-heavy desktop interactions. (Prototypes by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/9a303120-e647-462a-b842-75b11da7458b/fc65a4125319749.611675ade8bc2.jpg</image:loc>
      <image:title>Thought leadership - Crush your design challenges with a Unicorn Invasion. - Make it stand out</image:title>
      <image:caption>Sketched flows and wireframes quickly put the experience in scope and highlighted opportunities. (Photo by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/dfd4ec36-ca43-410d-9ac7-05b4760cdb38/schedule.png</image:loc>
      <image:title>Thought leadership - Crush your design challenges with a Unicorn Invasion. - Make it stand out</image:title>
      <image:caption>This schedule is an example describing the process used in the Post-Office Cowork case study. The exact services and deliverables will vary by client and project. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/6856bf85-9659-4666-863e-10686df76251/post-office.jpg</image:loc>
      <image:title>Thought leadership - Crush your design challenges with a Unicorn Invasion. - Make it stand out</image:title>
      <image:caption>The finished Post-Office app let account-holders and guests easily find locations, buy and share passes, and get to work quickly and with a clear picture of what the co-working space has to offer. (Photo by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/79fbad9f-5752-441a-939f-1d83379fa1c8/c1b88c125319749.611675ad652d2.jpeg</image:loc>
      <image:title>Thought leadership - Crush your design challenges with a Unicorn Invasion. - Make it stand out</image:title>
      <image:caption>User research was planned, conducted, and synthesized in under two days. (Photo by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/9cf45ef2-00b8-40aa-88f3-ad3407ba95d6/unicorn_02.jpg</image:loc>
      <image:title>Thought leadership - Crush your design challenges with a Unicorn Invasion. - Make it stand out</image:title>
      <image:caption>This is my unicorn. There are many others like it, but this one is mine. (Photo by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/7d6014da-27b0-4fc0-b53b-8df7ce96e128/unicorninvasion_color.png</image:loc>
      <image:title>Thought leadership - Crush your design challenges with a Unicorn Invasion. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/01a0c23b-91bd-41a4-b747-bea86f7cd1d6/baa7b4125319749.611675ade6ff3.jpg</image:loc>
      <image:title>Thought leadership - Crush your design challenges with a Unicorn Invasion. - Make it stand out</image:title>
      <image:caption>Raw user research was synthesized using affinity mapping to find themes among qualitative data. (Photo by the author)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership/a-sharp-manifesto</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/edd5c5a7-933c-42a3-a24d-812512b0419d/unsplash-image-v9FQR4tbIq8.jpg</image:loc>
      <image:title>Thought leadership - A sharp manifesto. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership/ux-your-life</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/4d977dec-a972-41e2-ac60-42d5581f5aed/toy-formats.jpg</image:loc>
      <image:title>Thought leadership - UX your life. - Make it stand out</image:title>
      <image:caption>Repurposing affordances. What works for one interaction often works for another. And with a little creativity and flexibility, some solutions present themselves. (Photos by Ikea and KidKraft)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e45e97e6-8669-44c3-aa79-218fcd4719e9/life-win-weeks-death.png</image:loc>
      <image:title>Thought leadership - UX your life. - Make it stand out</image:title>
      <image:caption>How full is your progress bar? Social Security Administration helps forecast your death date. But don’t worry. The older you already are, the longer you’ll make it. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/97753cfa-dd4b-4547-bbcb-45a2685c1b92/life-in-weeks-career.png</image:loc>
      <image:title>Thought leadership - UX your life. - Make it stand out</image:title>
      <image:caption>Adulting is hard. My first summer and salaried jobs led to founding my first company and the inevitable quarter-life crisis. After graduate school, life got more complicated: I closed my company, got divorced, and dealt with a few health crises (black dots) but also had kids, got remarried, and published my first novel (white dots). (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/f33e2a0d-0755-4672-b0b4-7ff19b36aa18/schedule-your-priorities.jpg</image:loc>
      <image:title>Thought leadership - UX your life. - Make it stand out</image:title>
      <image:caption>Get sh!t done. “The key is not to prioritize your schedule but to schedule your priorities.” — Stephen Covey, Seven Habits of Highly Effective People. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/897b44d7-9196-4add-aef3-211092d4aeeb/life-in-weeks-education.png</image:loc>
      <image:title>Thought leadership - UX your life. - Make it stand out</image:title>
      <image:caption>Youth is wasted on the young. I spent the first few years of my life with mostly unstructured time (grey) before attending a variety of schools (shades of green) in North Carolina, Georgia, Virginia, France, and Scotland. I also moved a few times (white circles). Annotations are in the margins. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/c022832b-7a10-49b0-8424-8ebe4fdb4797/prototype.png</image:loc>
      <image:title>Thought leadership - UX your life. - Make it stand out</image:title>
      <image:caption>Prototyping is serious business. We took advantage of a local hackathon to test working together and with a team before quitting our day jobs. (Photos by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/59d22cca-6ebc-40d0-8e92-cf187fd7e32a/life-in-weeks-forecast.png</image:loc>
      <image:title>Thought leadership - UX your life. - Make it stand out</image:title>
      <image:caption>Maximize the future. Looking forward, I can forecast four remaining Spring Breaks with all my kids (as a divorcee, they’re with me every other year). I also know when the last summer vacation with all them is and when they’ll start moving out to college. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/561541ff-9dc3-4759-8427-09da20058bf8/inspiration_400.gif</image:loc>
      <image:title>Thought leadership - UX your life. - Make it stand out</image:title>
      <image:caption>This is not a plan. This is bullsh*t.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/23ed7325-8f41-48bb-ab0b-d29a1d50f678/Eisenhower-Chart.png</image:loc>
      <image:title>Thought leadership - UX your life. - Make it stand out</image:title>
      <image:caption>What’s important to you? It’s easy to get caught up in urgency — or perceived urgency — and disregard what’s important. But I often find that the most important things aren’t particularly urgent and, therefore, must be consciously prioritized. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1751648230658-EB5JV6NYVI5INLFX4N16/smashingmagazine.jpg</image:loc>
      <image:title>Thought leadership - UX your life. - Make it stand out</image:title>
      <image:caption>What does your office look like? This was a Tuesday—a workday!—after my wife and I redesigned our lives and careers and became business partners. (Photo by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/ebf3c0d5-39bf-4e76-8ec3-83739c80e32f/shark-lego.jpg</image:loc>
      <image:title>Thought leadership - UX your life. - Make it stand out</image:title>
      <image:caption>Talk about a pain point. Using UX basics to solve a parenting problem opened the door to a wider application of the process and — mercifully — saved our tender feet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e69724d9-af24-447d-b90b-ae789fe46006/users_kids.jpg</image:loc>
      <image:title>Thought leadership - UX your life. - Make it stand out</image:title>
      <image:caption>All users, great and small. It’s tempting to think users are paying customer or website visitors. But once you widen your perspective, users are everywhere. Even in your own home. (Photo by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/d7813b2d-967c-4a52-b239-a53547900373/balance.png</image:loc>
      <image:title>Thought leadership - UX your life. - Make it stand out</image:title>
      <image:caption>Live and work, by design. Mindfully designing our lives and our careers allowed us to pursue our own business and our separate passions. (photos by the author and his wife)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/25c48daa-2039-4dde-8608-1cd12d1465be/process.gif</image:loc>
      <image:title>Thought leadership - UX your life. - Make it stand out</image:title>
      <image:caption>Look familiar? The design process in its simplest form. (Original illustration by Christopher Holm-Hansen, thenounproject.com, modified by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/38335bc3-e0dc-416b-9316-fc67737bb4ea/affinity-map.jpg</image:loc>
      <image:title>Thought leadership - UX your life. - Make it stand out</image:title>
      <image:caption>Great minds think alike. Team affinity mapping can help you and your family, or you and your business partners, align your priorities. My wife and I did this activity when we started our business to make sure we were on the same page. And we’ve looked back at it, regularly, to measure if we’re staying on target. (Photo by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/c6475cc4-7b7b-4efc-8658-7d431ef848a0/services.png</image:loc>
      <image:title>Thought leadership - UX your life. - Make it stand out</image:title>
      <image:caption>All about the pies. Aligning our priorities helped define the services or business offers and the delicious return on the investment our clients can expect.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/2b103246-aec7-4474-810a-67ba028ff4c6/legos.jpg</image:loc>
      <image:title>Thought leadership - UX your life. - Make it stand out</image:title>
      <image:caption>For reals. If your product requires me to protect myself against it in my own home, the problem might be the product. (Photo by BRAND STATION/LEGO/Piwee)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/288e61b4-a15f-4155-ab40-2ed3ddc441b1/life-in-weeks-full.png</image:loc>
      <image:title>Thought leadership - UX your life. - Make it stand out</image:title>
      <image:caption>My life, circa Spring Break. Grey is unstructured time, green is education, and blue is my career (each color in tints to represent changes in schools or employers). White dots represent positive events, black dots represent negative ones. Orange dots are opportunities I can predict. Empty dots are weeks yet lived. (Illustration by the author)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership/a-mindful-standup</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/b0e2dfd9-340f-40fd-b589-38e6a1241688/skecthes.jpg</image:loc>
      <image:title>Thought leadership - A mindful standup. - Make it stand out</image:title>
      <image:caption>Illustrated gratitudes—a reinforcing habit and an excuse to draw doughnuts and butts. (Photo by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/78095cca-b24e-4732-9a87-c2bcc84608c3/grats.jpg</image:loc>
      <image:title>Thought leadership - A mindful standup. - Make it stand out</image:title>
      <image:caption>The last few years have been incredibly challenging but there was never a day when something good didn't come my way—from something as monumental as my novel being adapted to audiobook to something as small as my dog attending his quarterly review. (photos by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/082c19b0-7263-403f-a6c1-8cf27887480e/science.png</image:loc>
      <image:title>Thought leadership - A mindful standup. - Make it stand out</image:title>
      <image:caption>Break the cycle Morty, rise above, focus on science. (Image copyright Adult Swim)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e3673294-d4c3-42af-90b9-67c45eabe815/nathan-dumlao-eZIzlTVgqNU-unsplash.jpg</image:loc>
      <image:title>Thought leadership - A mindful standup. - Make it stand out</image:title>
      <image:caption>You don’t need a sign to practice gratitude, but a really cool one never hurts. (Photo by Nathan Dumlao on Unsplash)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1afd3f80-2594-40fa-bcd9-759aebec5657/drawngratitudes.jpg</image:loc>
      <image:title>Thought leadership - A mindful standup. - Make it stand out</image:title>
      <image:caption>No slaughterhouse, here. Just welcome reminders. (Photo by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/f149659a-163e-4d00-99c6-5cd48a528637/IMG_0810.jpg</image:loc>
      <image:title>Thought leadership - A mindful standup. - Make it stand out</image:title>
      <image:caption>Not gonna lie. It can be challenging to vocalize a gratitude before the coffee kicks in, wether the standup is virtual or in-person. (Screen grab by the author)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership/411-on-the-wfh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/d586f2bc-3a7c-46ac-b756-f74f939bbe4c/belief.png</image:loc>
      <image:title>Thought leadership - A 411 on the WFH. - Make it stand out</image:title>
      <image:caption>Check in often. And don’t blame your parents unless they live with you. (Illustration from snorgtees.com)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/6493b3e6-3bb3-43fa-8a55-98d9cb38b956/broicorn.png</image:loc>
      <image:title>Thought leadership - A 411 on the WFH. - Make it stand out</image:title>
      <image:caption>Even us unicorns got to pay the bills, whether we’re wearing pants or not. (Illustration by Jeremy Enecio for Fortune)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/2ca901c0-8245-4f13-8079-1fb8326c5234/bestcuts.png</image:loc>
      <image:title>Thought leadership - A 411 on the WFH. - Make it stand out</image:title>
      <image:caption>Setting boundaries between bacon and glitter is essential to good unicorning. (Illustration by Muddybeats for Threadless)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/6052b776-20bf-46ef-8e84-44908d845087/hats.png</image:loc>
      <image:title>Thought leadership - A 411 on the WFH. - Make it stand out</image:title>
      <image:caption>Existential dread about the coronavirus is part of my insomnia hat. (Icons by Henry Ryder from the Noun Project)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/08bfed45-f35f-46b8-9112-8805f0c87aef/1.jpg</image:loc>
      <image:title>Thought leadership - A 411 on the WFH. - Make it stand out</image:title>
      <image:caption>Working with your spouse from home adds just a little complexity. (Photo by Brandy Porter)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership/covids-law</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/8c7f3b03-d15f-470e-b8f2-f973a850eab1/coronavirus.png</image:loc>
      <image:title>Thought leadership - Covid’s law. - Make it stand out</image:title>
      <image:caption>Unless your business is Corona Lite. In which case I’m way ahead of you. (icon by dDara from the Noun Project)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/9df1807a-4f45-4e97-9e46-418c2bb1e935/fusion-medical-animation-rnr8D3FNUNY-unsplash.jpg</image:loc>
      <image:title>Thought leadership - Covid’s law. - Make it stand out</image:title>
      <image:caption>Coronavirus is more palatable deep fried with a side of … you’ll see. (Photo by Fusion Medical Animation on Unsplash)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e7eb7cf9-911f-47ea-ba60-0ff1c6832a1c/pizza.png</image:loc>
      <image:title>Thought leadership - Covid’s law. - Make it stand out</image:title>
      <image:caption>Considering pizza is what I do during most Zoom meetings. (Icon by Made by Made from the Noun Project)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/292f6511-6acf-44a8-a572-8608cea0bb40/dnd.png</image:loc>
      <image:title>Thought leadership - Covid’s law. - Make it stand out</image:title>
      <image:caption>Wizards rolled a nat20. Cruise lines, a nat1. Ouch. (icon by Travis Avery from the Noun Project)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/298f947e-649e-41ac-94fd-a009df0d6b0a/heathcare.png</image:loc>
      <image:title>Thought leadership - Covid’s law. - Make it stand out</image:title>
      <image:caption>EKGs always make me wanna sing “Tainted Love.” (icon by Koson Rattanaphan from the Noun Project)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership/now-is-the-right-time-to-recommit-to-a-culture-of-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/8fc3fe0e-a88a-4239-97c7-72b518d398a9/168675DD-8820-4495-AFA0-B0903216A819.jpeg</image:loc>
      <image:title>Thought leadership - Now is the right time to recommit to a culture of innovation. - Make it stand out</image:title>
      <image:caption>Unbiased empathy and a selfless assessment of process. As part of our annual retrospective, we evaluated the personality profiles of each team member across four methods — DISC, enneagram, Myers-Briggs, and Hogwarts houses — to better understand how various projects and internal initiatives matched up with each team member’s inherent strengths. And it was neat to draw on the garage doors. (Photo by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/81974c44-19f6-4698-b37d-bf78d5b108e3/process.jpg</image:loc>
      <image:title>Thought leadership - Now is the right time to recommit to a culture of innovation. - Make it stand out</image:title>
      <image:caption>Bring all your tools. But only use the ones you need. Especially if you have a super sexy Japanese toolbox. (Photo by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/994770a6-7f80-4e68-98e1-a9e43a35a8c4/sharing.jpg</image:loc>
      <image:title>Thought leadership - Now is the right time to recommit to a culture of innovation. - Make it stand out</image:title>
      <image:caption>A heat-map critique, with participants from multiple departments, representing diverse specialities, and at various skill levels. (Photo by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/c940fcbd-3352-40b6-94e9-580e34518da0/empathy.jpg</image:loc>
      <image:title>Thought leadership - Now is the right time to recommit to a culture of innovation. - Make it stand out</image:title>
      <image:caption>Talking to people. The hardest and most informative activity you can possibly engage in, heels or no. (Photo by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/35165a96-c67d-46e7-84ba-78ffbfd0f293/complexity.jpg</image:loc>
      <image:title>Thought leadership - Now is the right time to recommit to a culture of innovation. - Make it stand out</image:title>
      <image:caption>User experience design has its roots in avionics and control systems—hardcore analog data viz and dashboarding. (Photo by Leonel Fernandez on Unsplash)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership/this-is-no-unsolvable-problem-if-we-face-it-wisely-and-courageously</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/f3c04469-a2d4-4f60-b8b9-999ae329d0f3/3.jpg</image:loc>
      <image:title>Thought leadership - This is no unsolvable problem if we face it wisely and courageously. - Make it stand out</image:title>
      <image:caption>But don’t look back, it’s scary back there. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/c9e20d92-808c-4200-a17c-bf7516fc498a/photo-1495870043034-74e1a009f631.jpg</image:loc>
      <image:title>Thought leadership - This is no unsolvable problem if we face it wisely and courageously. - Make it stand out</image:title>
      <image:caption>It may not feel like it, today, but there is a light at the end of this tunnel. Of every tunnel. (Photo by Claudia Soraya on Unsplash)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/3dbbe616-aa8f-4623-b901-4a2dba3334c8/2.jpg</image:loc>
      <image:title>Thought leadership - This is no unsolvable problem if we face it wisely and courageously. - Make it stand out</image:title>
      <image:caption>Bruce Tuckman’s “forming–storming–norming–performing–adjourning” model of group development has the longest name of any model ever. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/28e2022d-a62d-487b-8776-146e13490748/1.jpg</image:loc>
      <image:title>Thought leadership - This is no unsolvable problem if we face it wisely and courageously. - Make it stand out</image:title>
      <image:caption>Two roads diverged in a wood, and I — I took the one less traveled by, because I grokked the difference between risk and uncertainty. (Illustration by the author)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership/industries-that-thrived-during-the-great-depression</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/0b9f4810-ae29-4f71-ad49-49453367cebc/124172-1474901780-1474668701-yjkfvij7e8fv3tu22y65.jpg</image:loc>
      <image:title>Thought leadership - Industries that thrived during the Great Depression. - Make it stand out</image:title>
      <image:caption>They ARE NOT practicing safe social distancing.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership/sharpen-your-dmn-axe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/6c842acc-b81b-4649-926d-6b41edd50adf/3.jpg</image:loc>
      <image:title>Thought leadership - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>D*mn… the head fell out of frame. (Photo by Jason Abdilla on Unsplash)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/dfc0d683-deda-4c1c-b556-c3021da58a20/2.jpg</image:loc>
      <image:title>Thought leadership - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>Today, on “How It’s Made”: Your d*mn axe. (Photo by Malte Wingen on Unsplash)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/3a3b9d1e-f395-4dfe-8a27-4ddc6f1e1724/quote-covey.jpg</image:loc>
      <image:title>Thought leadership - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>From Stephen Covey’s “The Seven Habits of Highly Effective People”. Kids love it. (Photo by Icons8 Team on Unsplash)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/35743709-63d5-46aa-af77-5bb9d986c648/timeline-4.png</image:loc>
      <image:title>Thought leadership - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/fb56e079-ca68-4a73-a544-13e92efabcba/persona-i.jpg</image:loc>
      <image:title>Thought leadership - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>What graphic designers mean by “axe” is altogether different. (Photo by Haley Powers on Unsplash)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/dbac778e-a3ed-431d-ae4e-fadd3cea2df1/timeline-1.png</image:loc>
      <image:title>Thought leadership - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1af72d7f-e857-441b-8153-9b06bc61b6f6/timeline-5.png</image:loc>
      <image:title>Thought leadership - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>(Icons by Dániel Aczél, Emily Haasch, Delwar Hossain, icon 54, Yu Luck from the Noun Project)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/ec7ce2fa-a6c6-460d-b16c-ec00ff7803f2/persona-c.jpg</image:loc>
      <image:title>Thought leadership - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>That’s not what the instructions show, Karen! (Photo by Kelly Sikkema on Unsplash)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1d45e359-1cb8-4e80-b9d2-ce0e3f7cd96c/persona-d.jpg</image:loc>
      <image:title>Thought leadership - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>The C in CEO stands for “cigar”. (Photo by Banter Snaps on Unsplash)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/260b105b-7a5d-4150-8293-b8918500aaa5/4.jpg</image:loc>
      <image:title>Thought leadership - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>I’d swipe right on that axe. (Photo by Tyler Lastovich on Unsplash)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/d46853dd-db0f-4c1a-b83c-a72f7413f9f8/timeline-2.png</image:loc>
      <image:title>Thought leadership - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e13a8a9c-a5ca-431a-afb4-1f7c6da5401a/timeline-3.png</image:loc>
      <image:title>Thought leadership - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/b3302edf-c0af-42eb-8efd-8223cc4ef49a/1.jpg</image:loc>
      <image:title>Thought leadership - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>The axe is a metaphor. The hammer is just a hammer. (Photo by Todd Quackenbush on Unsplash)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/a21aea67-4d19-471e-8801-3529f003dc80/persona-s.jpg</image:loc>
      <image:title>Thought leadership - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>Jira in its natural animal form. (Photo by The Lucky Neko on Unsplash)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/74cbf450-f40b-482e-879b-523b90f715e2/iceberg.jpg</image:loc>
      <image:title>Thought leadership - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>They’re gonna have to pay to see what’s underneath. (Photo by Annie Spratt on Unsplash)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/2f1da36b-780f-49d4-84ab-d9b3dcfc21b2/5.jpg</image:loc>
      <image:title>Thought leadership - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>If anyone can use your d*mn axe, then you did your d*mn job. (Photo by Benjamin Balázs on Unsplash)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/75d95b70-6bab-4283-9d28-03561539f2ea/icons.png</image:loc>
      <image:title>Thought leadership - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>We aspire to be one thing. We really are another thing. It’s a metaphor. (Icons by Luke Keil and Marksu Loritas from the Noun Project)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e7d72024-8403-4fc2-a192-10baf8c549fb/quote-abe.jpg</image:loc>
      <image:title>Thought leadership - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>Good old Abe. Enjoyed long walks through forests and preserving Unions. He gets it. (Composition by the author)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership/whom-simon-senik-left-out</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/2887f9e5-a433-4961-8f04-de3c5f48250a/unnamed.jpg</image:loc>
      <image:title>Thought leadership - Whom Simon Senik left out. - Make it stand out</image:title>
      <image:caption>Simon Senik rhapsodizing about leadership and Marine dietary habits. (Photo by James Duncan Davidson, at ted.com)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/b437f20b-55ba-45bd-87d1-cfb7e9311967/why-how-what-whom.png</image:loc>
      <image:title>Thought leadership - Whom Simon Senik left out. - Make it stand out</image:title>
      <image:caption>The Golden Circle becomes the Blue Circle—and completes the circuit from the person who does to the person it’s done for. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/26a49b9a-7ce7-443f-a355-73ad3db31e9b/why-how-what.png</image:loc>
      <image:title>Thought leadership - Whom Simon Senik left out. - Make it stand out</image:title>
      <image:caption>Sinek’s Golden Circle. The use of blue is foreshadowing. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/ec5c9655-13c4-4a95-999f-9d85ff8da65e/persona.jpg</image:loc>
      <image:title>Thought leadership - Whom Simon Senik left out. - Make it stand out</image:title>
      <image:caption>A divorcee persona for a family law firm, combining detailed demographic data and universal needs, pain points, and opportunities that transcend segmentation. (Persona by the author)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership/the-case-for-design-thinking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/7a8a1907-2c50-40bf-84ec-4f0736cd5dd0/messy.png</image:loc>
      <image:title>Thought leadership - The case for design thinking. - Make it stand out</image:title>
      <image:caption>It may look messy. But wouldn’t you rather make the mess before going to market? (Composition by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/9f31834f-edcb-441c-a6df-85d5307fe756/chart.png</image:loc>
      <image:title>Thought leadership - The case for design thinking. - Make it stand out</image:title>
      <image:caption>Cumulative total return. Good design = good money. Source: “Closing the Delivery Gap” study of 362 firms by Bain &amp; Co. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/4d1dca8f-6c83-478c-8461-325958e63f6e/heriarchy.png</image:loc>
      <image:title>Thought leadership - The case for design thinking. - Make it stand out</image:title>
      <image:caption>Maslow ain’t got nothin’ on us. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e1ab4daa-4bd8-4b03-aba6-113a0027a9a0/pie.png</image:loc>
      <image:title>Thought leadership - The case for design thinking. - Make it stand out</image:title>
      <image:caption>The spork is the real hero, here. (Photo by the author)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership/how-to-get-sht-done</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/30873663-a490-4df9-9bd1-a2467b1432b0/quote_cicero.png</image:loc>
      <image:title>Thought leadership - How to get sh*t done. - Make it stand out</image:title>
      <image:caption>Lorem ipsum. The irony is overwhelming dolor sit amet. (Composition by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/5629ad55-e862-4f34-bcfc-b81a108ae3af/quote_alanwatts.png</image:loc>
      <image:title>Thought leadership - How to get sh*t done. - Make it stand out</image:title>
      <image:caption>The only Alan Watts quote not used in a STRFKR song. (Composition by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/4e52f74a-57ca-47f6-bfd9-995b503ebd0f/wyoming.png</image:loc>
      <image:title>Thought leadership - How to get sh*t done. - Make it stand out</image:title>
      <image:caption>The camera handled the cold better than I did. (Photo by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/c65a2176-41d1-4ae9-ae43-eacec04b8328/quote_stephencovey.png</image:loc>
      <image:title>Thought leadership - How to get sh*t done. - Make it stand out</image:title>
      <image:caption>The other six habits are a lower priority. (Composition by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/cc57a576-872a-4c56-9b2e-eb74ab6693bc/waitress.png</image:loc>
      <image:title>Thought leadership - How to get sh*t done. - Make it stand out</image:title>
      <image:caption>She’s an inspiration. Not just then but always. (Photo from The Atlantic)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/ffbfb742-b9da-4881-ac56-5a7f1ea926d6/tldr.png</image:loc>
      <image:title>Thought leadership - How to get sh*t done. - Make it stand out</image:title>
      <image:caption>The clock is ticking. Listen to my boy, Shai. Don’t let your dreams be dreams. (Composition by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/561541ff-9dc3-4759-8427-09da20058bf8/inspiration_400.gif</image:loc>
      <image:title>Thought leadership - How to get sh*t done. - Make it stand out</image:title>
      <image:caption>The Internets are sadly lacking in pictures of Hernán Cortés doing yoga in front of burning ships.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/23ed7325-8f41-48bb-ab0b-d29a1d50f678/Eisenhower-Chart.png</image:loc>
      <image:title>Thought leadership - How to get sh*t done. - Make it stand out</image:title>
      <image:caption>What’s important to you? It’s easy to get caught up in urgency — or perceived urgency — and disregard what’s important. But I often find the most important things aren’t particularly urgent and, therefore, must be consciously prioritized. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1819335d-571d-4864-9673-fc148b8e797f/lili-popper-lu15z1m_KfM-unsplash.jpg</image:loc>
      <image:title>Thought leadership - How to get sh*t done. - Make it stand out</image:title>
      <image:caption>Sometimes the road not taken is for a reason. This isn’t that story. (Photo by Lili Popper on Unsplash)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/b9038c87-cf77-4bb7-8352-796256f95270/background_vangogh.png</image:loc>
      <image:title>Thought leadership - How to get sh*t done. - Make it stand out</image:title>
      <image:caption>The ear thing was an unexpected consequence. (Composition by the author)</image:caption>
    </image:image>
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  <url>
    <loc>https://www.importantshit.co/thought-leadership/im-an-artist-but-not-the-starving-kind</loc>
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      <image:title>Thought leadership - I’m an artist but not the starving kind. - Make it stand out</image:title>
      <image:caption>On a $35 budget, all I could afford was this Unspash photo by Alice Achterhof.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/thought-leadership/tag/Featured</loc>
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  </url>
  <url>
    <loc>https://www.importantshit.co/conference-talks-workshops</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-31</lastmod>
  </url>
  <url>
    <loc>https://www.importantshit.co/conference-talks-workshops/design-your-life</loc>
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    <lastmod>2025-07-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1751652256257-G7EP4JLUZ735IU6OUUHA/UX-your-life---EDITABLE-16-1.jpg</image:loc>
      <image:title>Conference talks &amp; workshops - Design your life. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1751652258053-EMCXH01G13J3NPY5G9TV/UX-your-life---EDITABLE-4.jpg</image:loc>
      <image:title>Conference talks &amp; workshops - Design your life. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/22c2f1bd-a617-43b4-8bf3-861d706e4c34/UX-your-life---EDITABLE-1.jpg</image:loc>
      <image:title>Conference talks &amp; workshops - Design your life. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1751652257408-Z693OQWFW4CU6OCU4Z2A/UX-your-life---EDITABLE-9.jpg</image:loc>
      <image:title>Conference talks &amp; workshops - Design your life. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/conference-talks-workshops/sharpen-your-dmn-axe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
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      <image:title>Conference talks &amp; workshops - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/6d08ad76-2c9e-4f61-9b76-cedc7a814f6d/sketchnotes.png</image:loc>
      <image:title>Conference talks &amp; workshops - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>AMUX attendee sketchnotes (notes by Denise Francis).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/8904c7d4-965c-401d-a12c-a7c959a8cd04/sharpen-your-damn-axe-3.jpg</image:loc>
      <image:title>Conference talks &amp; workshops - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/0d0c2654-ff7c-4887-995f-10217cdb0e62/sharpen-your-damn-axe-4.jpg</image:loc>
      <image:title>Conference talks &amp; workshops - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/8c9f2e5d-3cb6-4f12-98b9-fb5ae8edba37/sharpen-your-damn-axe-1-1.jpg</image:loc>
      <image:title>Conference talks &amp; workshops - Sharpen your d*mn axe. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/conference-talks-workshops/unicorn-invasion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/f768b300-3a65-47b9-b09b-26ac650379fe/iron-unicorn-2.jpg.png</image:loc>
      <image:title>Conference talks &amp; workshops - Iron Unicorn: Research, design, &amp;amp; win. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/6eeffa9d-c55f-446d-9357-1fa17977553a/iron-unicorn-3.jpg.png</image:loc>
      <image:title>Conference talks &amp; workshops - Iron Unicorn: Research, design, &amp;amp; win. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/b7119130-c9c8-4f31-a586-8d3c061529f0/ironunicorn.jpg</image:loc>
      <image:title>Conference talks &amp; workshops - Iron Unicorn: Research, design, &amp;amp; win. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1811891f-4a7c-40a3-a1b4-258ff0815a33/iron-unicorn-4.jpg.png</image:loc>
      <image:title>Conference talks &amp; workshops - Iron Unicorn: Research, design, &amp;amp; win. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/conference-talks-workshops/design-thinking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/f4d31198-8e46-4fdc-a536-1ea4635d7d2a/design-thinking-2.jpg</image:loc>
      <image:title>Conference talks &amp; workshops - Design thinking. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/baaff725-f53a-4591-ade2-7417fd3f3633/design-thinking-4.jpg</image:loc>
      <image:title>Conference talks &amp; workshops - Design thinking. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/023d3d55-c78a-4dfd-93b8-9ae431c35f0a/design-thinking-1.jpg</image:loc>
      <image:title>Conference talks &amp; workshops - Design thinking. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/c7508ece-0512-4f71-bb82-db1eef221fcc/design-thinking-3.jpg</image:loc>
      <image:title>Conference talks &amp; workshops - Design thinking. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/conference-talks-workshops/ux-me</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/8606e2eb-cf1b-402d-80f5-0f0ec769ce30/its-never-to-late-to-say-ux-me-3.jpg</image:loc>
      <image:title>Conference talks &amp; workshops - It’s never too late to say, “UX me!” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/fbb07840-5f18-482c-8197-9a7d49e5a5d0/its-never-to-late-to-say-ux-me-1.jpg</image:loc>
      <image:title>Conference talks &amp; workshops - It’s never too late to say, “UX me!” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/3d86c733-c3db-42d6-84fa-ce7739d67cbe/its-never-to-late-to-say-ux-me-4.jpg</image:loc>
      <image:title>Conference talks &amp; workshops - It’s never too late to say, “UX me!” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/3b798522-4083-456a-927f-0a661184d32c/its-never-to-late-to-say-ux-me-2.jpg</image:loc>
      <image:title>Conference talks &amp; workshops - It’s never too late to say, “UX me!” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/non-fiction</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-31</lastmod>
  </url>
  <url>
    <loc>https://www.importantshit.co/non-fiction/r7wa28xuxqmfpo1g1vudtfxcm2s1fe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/b45fb3e5-08be-41c0-a991-52f2ccf1c2e6/drunk-on-all-your-strange-new-worlds.jpg</image:loc>
      <image:title>Non-fiction - The best cross-genre books with highly personal narratives. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/9d26b784-55ef-405c-8971-47b253be5f7a/calamity.png</image:loc>
      <image:title>Non-fiction - The best cross-genre books with highly personal narratives. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1751919953486-UEYBMD30LAA5YCBMB89Z/shepherd.jpg</image:loc>
      <image:title>Non-fiction - The best cross-genre books with highly personal narratives. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/11d78a7a-9f79-4479-9a6a-5f9c42b014b6/first-fifteen-lives-of-harry-august.jpg</image:loc>
      <image:title>Non-fiction - The best cross-genre books with highly personal narratives. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/0c2f34a9-da72-4c9b-aca3-ddb02ffd0c85/the-dark-tower.jpg</image:loc>
      <image:title>Non-fiction - The best cross-genre books with highly personal narratives. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/db5f3160-824b-47d4-91b8-203d7916b580/yiddish-policemens-union.jpg</image:loc>
      <image:title>Non-fiction - The best cross-genre books with highly personal narratives. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/aef0e04f-4b5e-4110-bafb-1771de0b9008/saga.jpg</image:loc>
      <image:title>Non-fiction - The best cross-genre books with highly personal narratives. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/non-fiction/ux-your-life</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/288e61b4-a15f-4155-ab40-2ed3ddc441b1/life-in-weeks-full.png</image:loc>
      <image:title>Non-fiction - UX your life. - Make it stand out</image:title>
      <image:caption>My life, circa Spring Break. Grey is unstructured time, green is education, and blue is my career (each color in tints to represent changes in schools or employers). White dots represent positive events, black dots represent negative ones. Orange dots are opportunities I can predict. Empty dots are weeks yet lived. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/97753cfa-dd4b-4547-bbcb-45a2685c1b92/life-in-weeks-career.png</image:loc>
      <image:title>Non-fiction - UX your life. - Make it stand out</image:title>
      <image:caption>Adulting is hard. My first summer and salaried jobs led to founding my first company and the inevitable quarter-life crisis. After graduate school, life got more complicated: I closed my company, got divorced, and dealt with a few health crises (black dots) but also had kids, got remarried, and published my first novel (white dots). (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/897b44d7-9196-4add-aef3-211092d4aeeb/life-in-weeks-education.png</image:loc>
      <image:title>Non-fiction - UX your life. - Make it stand out</image:title>
      <image:caption>Youth is wasted on the young. I spent the first few years of my life with mostly unstructured time (grey) before attending a variety of schools (shades of green) in North Carolina, Georgia, Virginia, France, and Scotland. I also moved a few times (white circles). Annotations are in the margins. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1bc14987-ed77-4d1d-bc0c-8172fdc0f9eb/smashingmagazine.jpg</image:loc>
      <image:title>Non-fiction - UX your life. - Make it stand out</image:title>
      <image:caption>What does your office look like? This was a Tuesday—a workday!—after my wife and I redesigned our lives and careers and became business partners. (Photo by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/25c48daa-2039-4dde-8608-1cd12d1465be/process.gif</image:loc>
      <image:title>Non-fiction - UX your life. - Make it stand out</image:title>
      <image:caption>Look familiar? The design process in its simplest form. (Original illustration by Christopher Holm-Hansen, thenounproject.com, modified by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/f33e2a0d-0755-4672-b0b4-7ff19b36aa18/schedule-your-priorities.jpg</image:loc>
      <image:title>Non-fiction - UX your life. - Make it stand out</image:title>
      <image:caption>Get sh!t done. “The key is not to prioritize your schedule but to schedule your priorities.” — Stephen Covey, Seven Habits of Highly Effective People. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/38335bc3-e0dc-416b-9316-fc67737bb4ea/affinity-map.jpg</image:loc>
      <image:title>Non-fiction - UX your life. - Make it stand out</image:title>
      <image:caption>Great minds think alike. Team affinity mapping can help you and your family, or you and your business partners, align your priorities. My wife and I did this activity when we started our business to make sure we were on the same page. And we’ve looked back at it, regularly, to measure if we’re staying on target. (Photo by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/ebf3c0d5-39bf-4e76-8ec3-83739c80e32f/shark-lego.jpg</image:loc>
      <image:title>Non-fiction - UX your life. - Make it stand out</image:title>
      <image:caption>Talk about a pain point. Using UX basics to solve a parenting problem opened the door to a wider application of the process and — mercifully — saved our tender feet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/59d22cca-6ebc-40d0-8e92-cf187fd7e32a/life-in-weeks-forecast.png</image:loc>
      <image:title>Non-fiction - UX your life. - Make it stand out</image:title>
      <image:caption>Maximize the future. Looking forward, I can forecast four remaining Spring Breaks with all my kids (as a divorcee, they’re with me every other year). I also know when the last summer vacation with all them is and when they’ll start moving out to college. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/561541ff-9dc3-4759-8427-09da20058bf8/inspiration_400.gif</image:loc>
      <image:title>Non-fiction - UX your life. - Make it stand out</image:title>
      <image:caption>This is not a plan. This is bullsh*t.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/c6475cc4-7b7b-4efc-8658-7d431ef848a0/services.png</image:loc>
      <image:title>Non-fiction - UX your life. - Make it stand out</image:title>
      <image:caption>All about the pies. Aligning our priorities helped define the services or business offers and the delicious return on the investment our clients can expect.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/c022832b-7a10-49b0-8424-8ebe4fdb4797/prototype.png</image:loc>
      <image:title>Non-fiction - UX your life. - Make it stand out</image:title>
      <image:caption>Prototyping is serious business. We took advantage of a local hackathon to test working together and with a team before quitting our day jobs. (Photos by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/d7813b2d-967c-4a52-b239-a53547900373/balance.png</image:loc>
      <image:title>Non-fiction - UX your life. - Make it stand out</image:title>
      <image:caption>Live and work, by design. Mindfully designing our lives and our careers allowed us to pursue our own business and our separate passions. (photos by the author and his wife)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e45e97e6-8669-44c3-aa79-218fcd4719e9/life-win-weeks-death.png</image:loc>
      <image:title>Non-fiction - UX your life. - Make it stand out</image:title>
      <image:caption>How full is your progress bar? Social Security Administration helps forecast your death date. But don’t worry. The older you already are, the longer you’ll make it. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/2b103246-aec7-4474-810a-67ba028ff4c6/legos.jpg</image:loc>
      <image:title>Non-fiction - UX your life. - Make it stand out</image:title>
      <image:caption>For reals. If your product requires me to protect myself against it in my own home, the problem might be the product. (Photo by BRAND STATION/LEGO/Piwee)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/23ed7325-8f41-48bb-ab0b-d29a1d50f678/Eisenhower-Chart.png</image:loc>
      <image:title>Non-fiction - UX your life. - Make it stand out</image:title>
      <image:caption>What’s important to you? It’s easy to get caught up in urgency — or perceived urgency — and disregard what’s important. But I often find that the most important things aren’t particularly urgent and, therefore, must be consciously prioritized. (Illustration by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e69724d9-af24-447d-b90b-ae789fe46006/users_kids.jpg</image:loc>
      <image:title>Non-fiction - UX your life. - Make it stand out</image:title>
      <image:caption>All users, great and small. It’s tempting to think users are paying customer or website visitors. But once you widen your perspective, users are everywhere. Even in your own home. (Photo by the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/4d977dec-a972-41e2-ac60-42d5581f5aed/toy-formats.jpg</image:loc>
      <image:title>Non-fiction - UX your life. - Make it stand out</image:title>
      <image:caption>Repurposing affordances. What works for one interaction often works for another. And with a little creativity and flexibility, some solutions present themselves. (Photos by Ikea and KidKraft)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/non-fiction/how-writing-my-debut-novel-was-like-buying-lottery-tickets-and-getting-struck-by-lightning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1e551942-ea25-40bc-9203-6a936df75cd6/suspense.jpg</image:loc>
      <image:title>Non-fiction - How writing my debut novel was like buying lottery tickets and getting struck by lightning. - Make it stand out</image:title>
      <image:caption>Woot!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/153c1ba5-4779-4eaf-9f1f-a4a277c99932/publishersweekly.png</image:loc>
      <image:title>Non-fiction - How writing my debut novel was like buying lottery tickets and getting struck by lightning. - Make it stand out</image:title>
      <image:caption>An excerpt from Publisher’s Weekly’s review of Calamity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/ae3f53f3-4fb3-4390-bc86-b6524e0312b7/libraryjournal.png</image:loc>
      <image:title>Non-fiction - How writing my debut novel was like buying lottery tickets and getting struck by lightning. - Make it stand out</image:title>
      <image:caption>An excerpt from Library Journal’s review of Calamity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/f5748f02-7e5c-4b27-aa6d-9b5153dea0e2/thesuspenseisthrillingme.png</image:loc>
      <image:title>Non-fiction - How writing my debut novel was like buying lottery tickets and getting struck by lightning. - Make it stand out</image:title>
      <image:caption>An excerpt from The Suspense if Thrilling Me’s review of Calamity.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/non-fiction/stephen-hawking-the-sci-fi-universe-and-everything</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e5df982d-128b-4880-b50c-d859950e34f3/stephenhaking_cover_interstellar.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/948713de-2409-4557-abb3-44b9d133adf0/stephenhaking_cover_futurama.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/184b2ccd-5d86-4a0b-8001-f07b9290c11c/stephenhaking_cover_fringe.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/61223bd4-5e80-41f8-9642-8c0fc86a3b5a/stephenhaking_cover_sliders.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/59447e4a-eef5-47da-a9fd-70c1b52d0dee/stephenhaking_timetravel_primer.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Primer's time machine looks decidedly unlike a British police box.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1a000b62-6673-4376-8b1b-ba3ef95627c7/stephenhaking_imaginarytime_tmnt.gif</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Mikey gets it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/38968582-8333-4f91-a8b0-52f70fe42c14/stephenhaking_cover_themist.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/ff8f97f1-0760-4a86-b4c5-591b2f76decd/stephenhaking_cover_sgu.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/ba3f4c66-4e26-45ef-bfc2-b818ce6dc452/stephenhaking_wormhole_stargate.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Stargate's dusty old wormhole.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/bbd78f9a-d990-4ea6-aa40-c5a6a6b20827/stephenhaking_cover_primer.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/9aeecc75-b6db-4b02-9a2b-15123e6412ec/stephenhaking_paralleluniverses_mirror.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>You know it's a parallel universe because of the Mirror, Mirror goatee.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/36219781-cb1b-44df-a18c-1031e5640d8d/stephenhaking_cover_lastweektonight.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/7a15638d-6642-4ab4-b905-750f786b2333/stephenhaking_cover_theone.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/a66c3825-3740-4ee8-ae95-3d2ff4a15f46/stephenhaking_cover_timecrimes.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/2ae31c97-b91f-410e-9de1-6a27661b9216/stephenhaking_cover_guardiansofthegalaxy.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/5c3d0a5d-1448-4305-a461-6a1c37c7f7dc/stephenhaking_cover_thor.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/0d88ae14-b1ba-4473-b607-c88044ab1e2e/stephenhaking_cover_doctorwho.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/23168cb2-19ab-445d-894f-1e6e07d4613a/stephenhaking_cover_theblackhole.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/948713de-2409-4557-abb3-44b9d133adf0/stephenhaking_cover_futurama.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/0d88ae14-b1ba-4473-b607-c88044ab1e2e/stephenhaking_cover_doctorwho.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/8de080dd-e377-4df4-9c63-e3c5856066ef/stephenhaking_cover_eventhorizon.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/b9be5055-afc3-4b2d-8cd2-2ef5c955e102/hawking.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/ef580133-03ac-4541-9ea4-adc96f9ff89f/stephenhaking_cover_stmirrormirror.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/948713de-2409-4557-abb3-44b9d133adf0/stephenhaking_cover_futurama.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/3177daa3-7b98-4024-a879-4da5df05dd02/stephenhaking_cover_farscape.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/2778f3a7-c811-43da-b16f-e431fae4c9f6/stephenhaking_cover_contact.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/4bdd0a3a-9acf-422c-818f-f09c7718b712/stephenhaking_cover_thephiladelphiaexperiment.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/4790d8ba-0fed-41a3-9f0c-60bfaca592e0/stephenhaking_bigbang_fringe.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Fringe's Peter Bishop checks out the Big Bang.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/8757d627-e2c7-4935-9aaa-06c705808026/stephenhaking_blackhole_eventhorizon.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Event Horizon's black hole engine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/86979e48-be34-4cff-8d15-63715f5af1e0/stephenhaking_cover_timeline.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1ab5fbc8-72d0-4170-9544-eadd13dcd526/stephenhaking_cover_slidingdoors.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/3dd98153-3e3c-42b4-916b-b50a29cfcc46/stephenhaking_cover_st.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/3e89ef7d-ee2a-41e6-91c4-90cae69f6540/stephenhaking_cover_stds9.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/8073f917-8f6d-4c42-b6e3-30656f617a52/stephenhaking_endofuniverse_futurama.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Futurama's crew enjoys the end of days.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/184b2ccd-5d86-4a0b-8001-f07b9290c11c/stephenhaking_cover_fringe.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/21062ec5-59a9-4b3a-8ed7-52bec23f7881/stephenhaking_cover_battlestargalactica.jpg</image:loc>
      <image:title>Non-fiction - Stephen Hawking, the Sci-Fi Universe and Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/031f4c78-f4b4-4eea-b6fc-3067193b81b8/stephenhaking_cover_stargate.jpg</image:loc>
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    <loc>https://www.importantshit.co/non-fiction/boyhood</loc>
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    <loc>https://www.importantshit.co/non-fiction/17-motley-crews</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/cd3f5b36-a961-4f23-937d-121bc591064b/10-Lexx-Motley-Crew.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/2af26bd2-a562-427f-ad79-51fcae9245da/09-Red-Dwarf-Motley-Crew.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/a6afb9ed-2aef-4ed9-ae17-2ee3607a8023/15-Star-Trek-4-Motley-Crew.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/765ba848-5070-40c8-b5c8-f7ec40b2aa94/04-Hitchhikers-Guide-Motley-Crew.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/31bbf851-f7d5-468e-8cae-c9b8c736fe2c/02-Star-Wars-Motley-Crew.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.importantshit.co/non-fiction/edward-said</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e77db41c-6ccd-4c74-b7b3-d1991dce9bce/said.jpg</image:loc>
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  <url>
    <loc>https://www.importantshit.co/non-fiction/shooting-the-ayatollah</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/d62cb914-d437-4225-9b3a-4a46236cac19/2.5-usnews.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 3.5 — U.S.News and World Report coverage of Iran and the Iran Hostage Crisis, November 1978 through  January 1982,by percentage of the total non-commercial newswhole with significant events.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/372bf804-19cd-4edb-be51-a028986f0ccf/1.2-sources-wires.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 2.3 — Associated Press and United Press International photographic contributions by newsweekly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/ec806d24-2491-4376-8a69-27ee2235ebf7/2.1-abc.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 3.1 — ABC World News Tonight coverage of Iran and the Iran Hostage Crisis, November 1978 through  January 1982, by percentage of the total non-commercial newswhole with significant events. [14]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/ce291bab-9188-4a1c-983a-d6de307e4a8b/3.10-tv-audience-occupation.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 4.10 — Television news viewership by occupation. [41]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/7e660341-54eb-4d3a-9190-b0c8ba9b1676/3.9-tv-audience-education.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 4.9 — Television news viewership by education. [38]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/4ad32c68-3e52-4a8b-8cd4-710363ca24d3/2.3-newsweek.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 3.3 — Newsweek coverage of Iran and the Iran Hostage Crisis, November 1978 through  January 1982,by percentage of the total non-commercial newswhole with significant events.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/d13ba8a8-45cc-4e2c-8787-df9612c0b57f/newsweek_81_02_02_p38.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/b58d81b5-df17-49a3-a557-f9c940f4a543/2.7-subjects-time.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 3.8 — Time photographic subjects by percentage of total photographic area.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/0f0ee6b4-8cbc-48d8-b04a-4714a66ea115/3.2-favorable-opinion.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 4.2 — Favorable (green) and unfavorable (red) u.s. Public opinion regarding iran, 1976-81.[17]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/056d93b5-11ff-4174-8827-92a89bf46578/3.4-ignorance.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 4.4 — Public ignorance of U.S.-Iran relationship before the hostage crisis.[24]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/049b8f99-c4f3-4521-8afa-ca15bf6e0ccc/time_79_02_26_p30.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 2.6 — David Burnett’s photo of the Ayatollah during exclusive access. [74]</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1751859769347-989OOQWW4XHXJQ4510BT/79_11_19_time.jpg</image:loc>
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      <image:title>Non-fiction - Shooting the Ayatollah.</image:title>
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      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 4.7 — Newsweekly readership by individual income. [44]</image:caption>
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      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 2.7 — Reza’s iconic photograph of William Belk. [77]</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/50511f45-27d2-49ad-85c1-acd6efc5265a/3.6-pub-audience-occupation.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 4.6 — Newsweekly readership by occupation. [40]</image:caption>
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      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 4.13 — Hollinghead’s social class spectrum. [63]</image:caption>
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      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/c24694e4-067f-4013-8d44-cd99d567c15c/2.8-subjects-us-news.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 3.9 — U.S.News and World Report photographic subjects by percentage of total photographic area.</image:caption>
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      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 3.2 —CBS Evening News coverage of Iran and the Iran Hostage Crisis, November 1978 through  January 1982, by percentage of the total non-commercial newswhole with significant events. [14]</image:caption>
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      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 4.12 —Television news viewership by household income. [48]</image:caption>
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      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 3.6 — “The World of Islam” Time (April 16, 1979). [25]</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/3efdf016-dc80-4b9d-8b25-2cfaf7fe8153/cover_alt.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/0cc320b8-13c5-4ee6-ba75-ea4880a72197/3.5-pub-audience-education.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 4.5 — Newsweekly readership by education. [37]</image:caption>
    </image:image>
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      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 4.14 — Newsweekly readership by social class. [64]</image:caption>
    </image:image>
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      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 3.15 — The hostage parade in New York. [71]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/d258faf1-8e62-488a-8186-a93d70287299/2.4-time.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 3.4 — Time coverage of Iran and the Iran Hostage Crisis, November 1978 through  January 1982, by percentage of the total non-commercial newswhole with significant events.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/556c300b-db96-4258-8243-a81a6a3da755/time_80_05_05_p35.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 2.5 — Hostage Robert Ode, photographed by his captors. [69]</image:caption>
    </image:image>
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      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 1.1 — The U.S. embassy compound in Tehran. [2]</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/665c31fc-74c4-40a2-b636-242b50aa2e59/time_79_12_10_p28.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 3.12 —The Shah of Iran, Time (December 10, 1979). [57]</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e829bd2b-9cf2-4d71-9eb0-3c8f8052da0f/79_11_26_time.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 3.11 — The Ayatollah &amp; the President. Time (November 26, 1979). [54]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/19e6a99e-5e18-4020-b97b-4f49ddc029ca/3.3-audience-attention.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 4.3 — Public attention to the situation in Iran. [22]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/377f6f36-852f-4ef0-9d33-4d49f89fae2d/3.11-tv-audience-income.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 4.11 — Television news viewership by individual income. [45]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/a92278ef-104b-4165-93ac-c0fa9bfe65ab/1.3-sources-individuals.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 2.4 — Individual photographic contributions to the news magazines’ Iran and hostage crisis coverage. Iranian photographers highlighted.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/6a517066-f5b6-45ed-92a9-9070ba0fafef/81_01_26_p20.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 5.1 — Iranian demonstrators in Al-Ahram and Time. [55]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/00b3db76-f9e4-4f7b-8cc3-4ee22387a35b/newsweek_79_03_05_p63.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 2.1 — Four generals in the Tehran morgue. [2]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/baf72434-165d-489c-8c42-39124b5d18a5/usnews_81_01_26_p06.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/cf80d092-d0ae-4771-a629-042439851aaf/2.6-subjects-newsweek.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 3.7 — Newsweek photographic subjects by percentage of total photographic area.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/db268f22-0173-468e-8d10-53fdcc5ac319/3.8-pub-audience-income2.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 4.8 —Newsweekly readership by household income. [47]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/3f9b9b92-c34f-4748-bbe2-57578724fe60/time_80_05_05_p12.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e4666bf3-1fda-4570-b19a-726e8f5a9f8f/3.1-reach.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 4.1 — Newsweekly and television news program weekly audiences. [6]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/9bebdf2c-8172-405d-a254-742a23d88a03/time_79_01_15_p28.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 3.10 —Iranian demonstrators in Tehran (top) and Beverley Hills (bottom). [41]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/07fb07f5-4e7b-4eda-9295-3db7b944769f/3.15-media-categories.jpg</image:loc>
      <image:title>Non-fiction - Shooting the Ayatollah. - Make it stand out</image:title>
      <image:caption>Figure 4.15 — The Iran Hostage Crisis as international and national news.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/non-fiction/analysis-of-visual-texts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/846b979c-4848-4096-abfd-08f93977c48e/Bulliet%2C+Richard+W+%7C+Conversion+to+Islam+in+the+Medieval+Period%2C+Graph+15.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>“Correlation of Historical Developments with Iraqi Conversion Curve”, Richard Bulliet, 1979.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/b24b893e-82a2-41fa-9af3-68ff342b7414/Screenshot+2025-07-05+at+3.18.16+PM.png</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>Book of the Dead, Egypt 200-100 BCE.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/449a1175-6163-431a-ac6e-b40664f13b2c/Bulliet%2C+Richard+W+%7C+Conversion+to+Islam+in+the+Medieval+Period%2C+Graph+5.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>“Correlation of Historical Developments with Iranian Conversion Curve”, Richard Bulliet, 1979.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/66841525-5972-4449-a5bf-8e9d4acad216/Screenshot+2025-07-05+at+3.18.26+PM.png</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>Arch of Constantine, Rome, Italy 315.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/651656bc-18f4-46e8-859f-fcc726ad74b8/Playfair%2C+William+%7C+Price+of+Wheat+%26+Wages+from+1565+to+1821.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>“Price of Wheat &amp; Wages from 1565 to 1821”, William Playfair 1821.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/3617fc20-ad2c-4328-baa4-0015b4f471fb/Minard%2C+Charles+Joseph+%7C+Napoleon%27s+Campaign+%28fro%29.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>Retreating population. (Highlight buy the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e962588e-24fc-4039-b926-fd5f78216e41/Minard%2C+Charles+Joseph+%7C+Napoleon%27s+Campaign+%28geo%29.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>Geography. (Highlight buy the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/95949f33-e37d-4cb5-a358-ce555357c2a1/map_urban.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>Proposed combination of demographic map and Pope Urban’s recruitment campaign, by the author.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/ffa57470-dd62-4529-8c33-1d58dec2c5d3/Riley-Smith%2C+Jonathan%2C+ed+%7C+Recruitment+for+the+First+Crusade+%28clip%29.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>Pope Urban’s recruitment campaign route, Jonathan Riley-Smith, 1997.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/ee0ffe62-4c1c-45dd-8128-97ea6e2fc6c4/Playfair%2C+William+%7C+Price+of+Wheat+%26+Wages+from+1565+to+1821+%28wages%29.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>Wages. (Highlight buy the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1903cd39-a600-4045-8fe1-cac9c150afa9/Riley-Smith%2C+Jonathan+%7C+The+First+Crusaders.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>“Recruitment for the First Crusade, 1095–1103”, Jonathan Riley-Smith, 1997.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/5c84acc7-a88d-4886-9533-e874c4e46d84/Carpentier%2C+%C3%89lisabeth+%7C+The+Spread+of+the+Black+Death+in+Europe.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>“Essai de Représentation de la Pest Noire en Europe Occidentale et Centrale”, Élisabeth Carpentier, 1962.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/92c1034b-fd48-4748-8541-a1416b3215a9/Screenshot+2025-07-05+at+3.18.02+PM.png</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>Cave Painting, Lascaux, France c.15,000 BCE.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/b1d4d27b-1fab-4dab-86b5-c2cfe33bd489/Playfair%2C+William+%7C+Price+of+Wheat+%26+Wages+from+1565+to+1821+%28reigns%29.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>Reigning English monarchs. (Highlight buy the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/b6a8fe7b-5ae8-466f-ba49-a296011c5b2b/density+detail.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>Map detail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/5688124d-cd48-4950-a6a8-ab3135f8fff6/Minard%2C+Charles+Joseph+%7C+Napoleon%27s+Campaign+%28to%29.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>Invading population. (Highlight buy the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/d9547544-5fa9-43fd-b7d6-306e24b6a5ce/in+McNeill%2C+William+H+%7C+Plagues+and+Peoples.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>“The Spread of the Black Death in Europe”, William H. McNeill, 1976.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/82454f8c-24f3-4f70-9b98-5210dc68b930/Screenshot+2025-07-05+at+3.18.36+PM.png</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>Stain Glass Window, Chartres, France 1150.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/5637a3e9-b9fe-4630-acc7-4be339cc6585/Minard%2C+Charles+Joseph+%7C+Hannibal%27s+Campaign.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>“Figurative map of the successive losses in men of the army that Hannibal drove through Spain into Italy by crossing Gaul (according to Polybius)”, Charles Joseph Minard, 1869.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/cc061a67-93d3-4764-a686-406c8c2d4727/chart+detail.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>Human toll.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/9168fb37-81fd-4639-a3c0-789eb4b7429e/Minard%2C+Charles+Joseph+%7C+Napoleon%27s+Campaign.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>“Figurative map of the successive losses in men of the French Army in the Russian Campaign 1812-1813”, Charles Joseph Minard, 1869.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/a50b7203-1213-4263-8b5c-d261244a47e4/in+Burke%2C+James+%7C+Connections.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>“The Spread of the Black Death”, James Burke, 1978.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/eacb2043-e8a3-4206-8e04-84e122651cae/National+Geographic+%7C+Battles+of+the+Civil+War.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>“Battles of the Civil War”, National Geographic, 2005.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1751740139494-2YYH5598YS2P5AEO50G7/minard.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/73bb0d2b-1134-46c4-b78c-285a00e94876/Minard%2C+Charles+Joseph+%7C+Napoleon%27s+Campaign+%28temp%29.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>Temperatures. (Highlight buy the author)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/3630bafa-67f6-4f5c-822b-6196693294c2/Quennevat%2C+Jean-Claude+%7C+Du+Ni%C3%A9men+%C3%A0+Moscou%2C+juin-octobre+1812.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>“The Russian Campaign 1812-1813”, Jean Claude Quennevat, 1966.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/b29ec0a0-e21d-463d-8fb1-96f9c8bc379f/Playfair%2C+William+%7C+Price+of+Wheat+%26+Wages+from+1565+to+1821+%28price%29.jpg</image:loc>
      <image:title>Non-fiction - A historiographic analysis of visual texts. - Make it stand out</image:title>
      <image:caption>Th price of wheat. (Highlight buy the author)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/non-fiction/im-an-artist-but-not-the-starving-kind</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1751648204446-591D7OEPZXOVK83MCKLM/starvingartist.jpg</image:loc>
      <image:title>Non-fiction - I’m an artist but not the starving kind. - Make it stand out</image:title>
      <image:caption>On a $35 budget, all I could afford was this Unspash photo by Alice Achterhof.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/short-fiction</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-31</lastmod>
  </url>
  <url>
    <loc>https://www.importantshit.co/short-fiction/the-shortcut</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/c44bef97-4e54-43b8-9c10-705d2daf4f81/tftms13_Digital-1.jpg</image:loc>
      <image:title>Short fiction - “The Shortcut.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/05fbc71e-4cbd-4590-917e-34ca918b8392/shortcut.jpg</image:loc>
      <image:title>Short fiction - “The Shortcut.” - Make it stand out</image:title>
      <image:caption>Illustration by Ger Curti.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/c44bef97-4e54-43b8-9c10-705d2daf4f81/tftms13_Digital-1.jpg</image:loc>
      <image:title>Short fiction - “The Shortcut.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/short-fiction/mvp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/803c2327-6b28-48b4-9149-95c9dee0b876/hero.jpg</image:loc>
      <image:title>Short fiction - MVP / Release Thé, virgins. - Make it stand out</image:title>
      <image:caption>Thé’s fortune telling app — Thé’s typographic marque is based on Moshik Novad’s Paris typeface (regular weight, plain style), inspired by Didot and other turn-of-the-century Parisian typography. Water color elements are part of CreativeMarket.com’s “The Classic &amp; Essential Watercolor” series. Gotham and Didot typefaces are by Hoefler&amp;Co—the former being an excellent example of a geometric sans-serif designed by Tobias Frere-Jones with Jesse Ragan, the latter representing a group of typefaces created by Adrian Frutiger and named for the famous French printing and type producing Didot family. The iPhoneX mockup is adapted from Super Crowds inc.’s “iPhone X Mockup or Dark.” Compositions by the author.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/3e881c00-41ed-452b-9fd7-317e935b1217/logo_2_clearspace.jpg</image:loc>
      <image:title>Short fiction - MVP / Release Thé, virgins. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/615634f5-bf80-4c9b-a05d-185d701dc422/logo_4_watercolor.jpg</image:loc>
      <image:title>Short fiction - MVP / Release Thé, virgins. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/7c926402-77de-43c5-9ab3-ff233afcaf7a/typespecimen_specs.png</image:loc>
      <image:title>Short fiction - MVP / Release Thé, virgins. - Make it stand out</image:title>
      <image:caption>Thé’s typography styles and layout specifications — Gotham and Didot typefaces are by Hoefler&amp;Co—the former being an excellent example of a geometric sans-serif designed by Tobias Frere-Jones with Jesse Ragan, the latter representing a group of typefaces created by Adrian Frutiger and named for the famous French printing and type producing Didot family. Water color elements are part of CreativeMarket.com’s “The Classic &amp; Essential Watercolor” series. Specification formatting is inspired by Google’s Material design specification styles. Compositions by the author.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/c9caaffb-84a8-4ca6-bf44-5fd1f69ff4c3/moodboard.jpg</image:loc>
      <image:title>Short fiction - MVP / Release Thé, virgins. - Make it stand out</image:title>
      <image:caption>Thé's brand moldboard — Inspired by turn-of-the-century Paris, tasseography, and 18th century Parisian fortune tellers, as documented by Geri Walton and others. Compositions by the author.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/6117a2fe-adef-417a-92d1-191f8191ac35/logo_1_tasseography.jpg</image:loc>
      <image:title>Short fiction - MVP / Release Thé, virgins. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/13ba4008-2fdb-451d-bd4c-28e2ba4776c8/logo_3_isolated.jpg</image:loc>
      <image:title>Short fiction - MVP / Release Thé, virgins. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/0fb779d3-a349-49e7-af18-fab8beea7df7/usability_flowandresults.png</image:loc>
      <image:title>Short fiction - MVP / Release Thé, virgins. - Make it stand out</image:title>
      <image:caption>A wireframe flow, usability test results, and abandonment rates for the launch version of Thé’s fortune telling app — Thé’s typographic marque is based on Moshik Novad’s Paris typeface (regular weight, plain style), itself inspired by Didot and other turn-of-the-century Parisian typography. The selfie icon is adapted from “Selfie” by Ben Davis from The Noun Project. Alchemical and planetary symbols are based on a variety of public domain sources. iPhone X wireframe elements are derived from Ravi Kumar’s “iPhone X / XS Illustrator template” on Dribble. Gotham and Didot typefaces are by Hoefler&amp;Co—the former being an excellent example of a geometric sans-serif designed by Tobias Frere-Jones with Jesse Ragan, the latter representing a group of typefaces created by Adrian Frutiger and named for the famous French printing and type producing Didot family. Compositions by the author.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/short-fiction/uat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/f894f33e-b879-4501-8f3f-3d3a6552de0a/hitvetica_1.png</image:loc>
      <image:title>Short fiction - UAT / C2U waits dreaming. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/32d3ecc0-238b-4252-9372-f35ce06f73b7/hitvetica-map-27pts.png</image:loc>
      <image:title>Short fiction - UAT / C2U waits dreaming. - Make it stand out</image:title>
      <image:caption>A game of solitaire Hitvetica — Anthony Bass’ morning walk through Chicago, from The London House on E Wacker Drive to the Atlantic Airlines building on W Wacker Drive. The C2U logotype uses a modified and tightly tracked version of Helvetica Neue. The Atlantic Airlines logo is inspired by Massimo Vignelli’s classic 1960s American Airlines logo. BMW, CTA, Dole, GM, Jeep, Lufthansa, Nestle, Old Navy, Oral-B, Staples, Target, The North Face, Toyota, and Tupperware logos are the properties of their respective owners. Information about US Food &amp; Drug Administration Nutrition Facts Labels can be found on FDA.gov. “Please Do Not Litter” and “Pull” signs are from the public domain. The chat bubble is a modified version of “Chat” by Gregor Cresnar for the Noun Project. Map of Chicago by Google Maps. Composition by the author.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/435bc651-ae29-45a6-921c-f4efb8bf69f7/hitvetica_4.png</image:loc>
      <image:title>Short fiction - UAT / C2U waits dreaming. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/029cdea0-3dce-462f-911c-af74b10954e2/ringlight-dreaming.gif</image:loc>
      <image:title>Short fiction - UAT / C2U waits dreaming. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e4180008-644c-4b1a-9c40-6cb7ef66988d/hitvetica_3.png</image:loc>
      <image:title>Short fiction - UAT / C2U waits dreaming. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/8b4e6980-2475-421f-b7b9-e88abb14c3af/anatomyoftype.png</image:loc>
      <image:title>Short fiction - UAT / C2U waits dreaming. - Make it stand out</image:title>
      <image:caption>C2U and Crate&amp;Barrels type anatomies — The C2U logotype uses a modified and tightly tracked version of Helvetica Neue (thin and bold weights). The Crate&amp;Barrel logotype was designed by Tom Shortlidge five years after the Chicago housewares company’s launch in 1962. Most of the characters are Helvetica Neue but the circular ‘C’ is very similar to ITC Avant Garde Gothic, but with a smaller aperture. The blood splatters use vector art created by Starline available at freepik.com. Compositions by the author.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/11a09522-36e2-4124-9683-e85c23af6de1/hitvetica_5.png</image:loc>
      <image:title>Short fiction - UAT / C2U waits dreaming. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Short fiction - UAT / C2U waits dreaming. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/9995d3a8-84e0-438a-bddd-8d1987ac87e0/ringlight-essokenesis.gif</image:loc>
      <image:title>Short fiction - UAT / C2U waits dreaming. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/e4e9dfd8-b74d-4b05-9d08-cab6b3e0db57/ringlight-telepathy.png</image:loc>
      <image:title>Short fiction - UAT / C2U waits dreaming. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Short fiction - UAT / C2U waits dreaming. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1752609883635-SXA4YW2CH8CEJY16GERF/hero.jpg</image:loc>
      <image:title>Short fiction - UAT / C2U waits dreaming. - Make it stand out</image:title>
      <image:caption>The killer AI — The Creative Arts Design Annual is a fictional publication based on Communication Arts’ Design Annual, available in print or online. C2U and Singular’s logotypes use a modified and tightly tracked version of Helvetica Neue (thin and bold weights). Helvetica (originally Neue Haas Grotesk) was designed at Haas Type Foundry in 1957 by Max Miedinger with input from Eduard Hoffmann. It was later updated to Helvetica Neue in 1983 at D. Stempel AG, a Linotype subsidiary. C2U and Singular’s branded materials and elements are based on Amazon Echo’s brand standards and AT&amp;T’s agile color palette. The spherical rendering of the C2U device and the blood splatter use vector art created by Olga-Spb and Starline, respectively—both available at freepik.com. The photo of the C2U device on the table is a manipulation based on an original photograph by Alvin Engler, available at unsplash.com. The C2U poster in the bus shelter uses a bitmapped mockup available at graphicburger.com. The magazine, itself, was created with a bitmapped mockup available at mockups-design.com. Compositions by the author.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/short-fiction/shift</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/b41195c1-92be-46e7-82bd-5124e2d65f3b/grantville.jpg</image:loc>
      <image:title>Short fiction - “Sh/ft.” - Make it stand out</image:title>
      <image:caption>“One of the finest stories we have ever published. ‘Sh/ft,’ by JD Jordan is a terrific exploration of Hopi myth, Hopi reality, and a young woman trapped between the two. It is a sure nominee for Best of the Gazette 2019 next year, and if enough people like it, a worthy nominee for the Nebulas, Hugos, and Dragon awards.” — Walt Boyes, editor, The Grantville Gazette</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/8a39e0ee-02ef-4bd2-a553-90f2883907c0/GG-82-Cover.png</image:loc>
      <image:title>Short fiction - “Sh/ft.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/short-fiction/courting-calamity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-19</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Courting Calamity.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.importantshit.co/short-fiction/hope-under-my-fingernails</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Short fiction - “Hope Under My Fingernails.” - Make it stand out</image:title>
      <image:caption>Contest judges had the following to say about “Hope Under My Fingernails”: “Our first-place winner … not only rhapsodizes on the textural allure of dirt and its unsung sibling, mud, but it plays with the spiritual concepts of mankind’s origins in clay.” — Suzanne Van Atten, Associate Editor, Creative Loafing Atlanta “Emotionally powerful character and situation. The graphic description works extremely well.” — Frank Reiss, author and owner of A Cappella Books “Lovely story.” — Hollis Gillespie, author of Bleachy-Haired Honky Bitch; Tales from a Bad Neighborhood and Confessions of a Recovering Slut (and Other Love Stories) “Great story! I love the vulnerability in the character, a sense of desparation in what he is doing to protect himself and bring his father back close to him. Top marks.” — Jack Riggs, author of the prize-winning novels, When the Finch Rises and The Fireman's Wife</image:caption>
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  </url>
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    <loc>https://www.importantshit.co/short-fiction/tag/FPO</loc>
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      <image:title>Calamity, a novel - Read (or listen) to the first chapter for free! - Make it stand out</image:title>
      <image:caption>Calamity: Being an Account of Calamity Jane and Her Gunslinging Green Man is a violent reimagining of a frontier legend and her alien gunslinger as they face off against extraordinary enemies in the Wilder West. A temperamental, teenage outcast and a hardened, alien gunslinger burn their way across the West—living as outsiders, killing like outlaws, and surviving calamities of their own making. An unexpected pair of underdogs, they confront savage spacemen, avenging posses, and native tribes on the warpath—reframing the frontier legend of Calamity Jane with a gritty and witty sci-fi twist.  Escape to a Wilder West than you’ve ever imagined.</image:caption>
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    <loc>https://www.importantshit.co/2024-campaign-portfolio/learning-new-things</loc>
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      <image:title>2024 campaign portfolio - Day of a Thousand Doors.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756678470921-9PCDNPEL3FMXVRCXH0ZW/day1000_A04.png</image:loc>
      <image:title>2024 campaign portfolio - Day of a Thousand Doors.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756678474622-Q2RI6KO7VG8BQ7BE6Y1R/day1000_A05.png</image:loc>
      <image:title>2024 campaign portfolio - Day of a Thousand Doors.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756678479185-33W5TQUSF20VD9SYKYC1/day1000_A06.png</image:loc>
      <image:title>2024 campaign portfolio - Day of a Thousand Doors.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756678487284-GHJZ9DQ5V05QPHJT3335/day1000_B01.png</image:loc>
      <image:title>2024 campaign portfolio - Day of a Thousand Doors.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756678488316-C6WDEEAXJJWYIQSS2IWG/day1000_B02.png</image:loc>
      <image:title>2024 campaign portfolio - Day of a Thousand Doors.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756678493991-JB73DANAZSY4B3BKADBU/day1000_B03.png</image:loc>
      <image:title>2024 campaign portfolio - Day of a Thousand Doors.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756678494918-Y6QLGBU4ID7T5UKQTVHX/day1000_B04.png</image:loc>
      <image:title>2024 campaign portfolio - Day of a Thousand Doors.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756678502127-SQ4BVPSDLXX60EUFLE10/day1000_B05.png</image:loc>
      <image:title>2024 campaign portfolio - Day of a Thousand Doors.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756678502472-E509M8QL0THTTNODT8F9/day1000_B06.png</image:loc>
      <image:title>2024 campaign portfolio - Day of a Thousand Doors.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756678510163-K9HY8G3QI05OK0N6NJOS/day1000_C.png</image:loc>
      <image:title>2024 campaign portfolio - Day of a Thousand Doors.</image:title>
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    <image:image>
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      <image:title>2024 campaign portfolio - Day of a Thousand Doors.</image:title>
    </image:image>
    <image:image>
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      <image:title>2024 campaign portfolio - Day of a Thousand Doors.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756678514949-TOM3216WTFFNO8XJ04KL/square2.png</image:loc>
      <image:title>2024 campaign portfolio - Day of a Thousand Doors.</image:title>
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    <lastmod>2025-09-01</lastmod>
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      <image:title>2024 campaign portfolio - Roswell’s Youth Day Parade!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756673972250-HNYYPVA1NDKXYF3MPK24/youthday_02.png</image:loc>
      <image:title>2024 campaign portfolio - Roswell’s Youth Day Parade!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756673980645-65NWU3SMKFWNX24FDM2D/youthday_03.png</image:loc>
      <image:title>2024 campaign portfolio - Roswell’s Youth Day Parade!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756673981239-ASF20JU3T13A8RUTD350/youthday_04.png</image:loc>
      <image:title>2024 campaign portfolio - Roswell’s Youth Day Parade!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756673987322-QVJNN6D7AQT5YJBOFVWS/youthday_05.png</image:loc>
      <image:title>2024 campaign portfolio - Roswell’s Youth Day Parade!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756673996441-0EOUWV7YFNK3EMZOKFGB/youthday_06.png</image:loc>
      <image:title>2024 campaign portfolio - Roswell’s Youth Day Parade!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756674003271-L7WOAZU64UMLGLR60N6T/youthday_07.png</image:loc>
      <image:title>2024 campaign portfolio - Roswell’s Youth Day Parade!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756674005350-DPW4U41OSRW99ZVQVPC4/youthday_08.png</image:loc>
      <image:title>2024 campaign portfolio - Roswell’s Youth Day Parade!</image:title>
    </image:image>
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  <url>
    <loc>https://www.importantshit.co/2024-campaign-portfolio/opposition-marketing</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756679525838-T6EQMQXL1FFCFBJ2A8W2/shootings-01.png</image:loc>
      <image:title>2024 campaign portfolio - Opposition marketing.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756679528526-NGA8I43QF1YE5EH0P8B5/shootings-02.png</image:loc>
      <image:title>2024 campaign portfolio - Opposition marketing.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756679531698-J811A2Q8AEWN9HW8ER8H/shootings-03.png</image:loc>
      <image:title>2024 campaign portfolio - Opposition marketing.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756679534219-PXT6MXOZQBUQFPOHPKRI/shootings-04.png</image:loc>
      <image:title>2024 campaign portfolio - Opposition marketing.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756679541004-6BYUVVCZQZMFLJK6FRT8/abortion-01.png</image:loc>
      <image:title>2024 campaign portfolio - Opposition marketing.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756679545597-DYWO2S7GZUC2WCU82L57/abortion-02.png</image:loc>
      <image:title>2024 campaign portfolio - Opposition marketing.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756679549866-W5CBZH519XC4HFOWDKP9/abortion-03.png</image:loc>
      <image:title>2024 campaign portfolio - Opposition marketing.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756679554621-QSFIHAARMXGAD0EET655/abortion-04.png</image:loc>
      <image:title>2024 campaign portfolio - Opposition marketing.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756679558810-VQR9BE4L5XHVJDDQMBJS/creepy-01.png</image:loc>
      <image:title>2024 campaign portfolio - Opposition marketing.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756679564190-ZP5561FO1QUD1UR5HQPB/creepy-02.png</image:loc>
      <image:title>2024 campaign portfolio - Opposition marketing.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756679567782-HGGF3LO7HUMSJYLAZLJV/creepy-03.png</image:loc>
      <image:title>2024 campaign portfolio - Opposition marketing.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756679572443-9W0QIGCGZVETYE2EW4EU/creepy-04.png</image:loc>
      <image:title>2024 campaign portfolio - Opposition marketing.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/63df3a68-ac18-4a87-b51d-e37be9fd1071/senatorjohnalbers-2.png</image:loc>
      <image:title>2024 campaign portfolio - Opposition marketing. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/2024-campaign-portfolio/canvassing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/18712c5c-e8e4-486c-9dec-0c275236a579/cavassing.png</image:loc>
      <image:title>2024 campaign portfolio - Canvassing. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/7b4bc6ca-03f8-4c95-9c54-1d0830112150/flyer2.png</image:loc>
      <image:title>2024 campaign portfolio - Canvassing. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756680334169-NSLV8QFF6CP4CNX27WZT/canvasing_2.png</image:loc>
      <image:title>2024 campaign portfolio - Canvassing.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756680339133-87SZ06M92GE7WT7ALONN/canvasing_3.png</image:loc>
      <image:title>2024 campaign portfolio - Canvassing.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756680330616-MXBR42MK5NPCF91TP5W2/2.png</image:loc>
      <image:title>2024 campaign portfolio - Canvassing.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756735701801-G5Z1YWIE1LXLZI5OD9YX/crew.png</image:loc>
      <image:title>2024 campaign portfolio - Canvassing.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/a0346f0f-74fd-4799-8f1d-cca5ac316da3/flyer1.jpg</image:loc>
      <image:title>2024 campaign portfolio - Canvassing. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/2024-campaign-portfolio/talking-climate-issues</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-31</lastmod>
  </url>
  <url>
    <loc>https://www.importantshit.co/2024-campaign-portfolio/dungeons-amp-democrats</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756681933985-4GDW71BLNZ3AXCRJ2LL6/dnd_01.png</image:loc>
      <image:title>2024 campaign portfolio - Dungeons &amp;amp; Democrats.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756681934553-DT4D6RGKXMPUJ1LG4GXP/dnd_02.png</image:loc>
      <image:title>2024 campaign portfolio - Dungeons &amp;amp; Democrats.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756681939685-07Y2IM9NYS9ZK1M5RKGD/dnd_03.png</image:loc>
      <image:title>2024 campaign portfolio - Dungeons &amp;amp; Democrats.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756681944747-24Z8SLL0TU2D6GDHMBB0/dnd_04.png</image:loc>
      <image:title>2024 campaign portfolio - Dungeons &amp;amp; Democrats.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756681953396-OXFQTT2YVMKVUGT0LD8T/dnd_06.png</image:loc>
      <image:title>2024 campaign portfolio - Dungeons &amp;amp; Democrats.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756681957539-HVCULIY9SQV7EJJUTC5N/dnd_07.png</image:loc>
      <image:title>2024 campaign portfolio - Dungeons &amp;amp; Democrats.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756681959951-0F3R42X7SZKZXK96EMX9/dnd_08.png</image:loc>
      <image:title>2024 campaign portfolio - Dungeons &amp;amp; Democrats.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756681964351-5MD86G6WE2ZA7IDW23K4/dnd_09.png</image:loc>
      <image:title>2024 campaign portfolio - Dungeons &amp;amp; Democrats.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756682000047-C42T4PUX7GM5CM3POKHE/01.png</image:loc>
      <image:title>2024 campaign portfolio - Dungeons &amp;amp; Democrats.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756682009374-O6FDGGUXOCXPV8PFBY9P/02.png</image:loc>
      <image:title>2024 campaign portfolio - Dungeons &amp;amp; Democrats.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756682015222-N0J00X1FY8S68ADTGQK6/03.png</image:loc>
      <image:title>2024 campaign portfolio - Dungeons &amp;amp; Democrats.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756681814927-QHAIXH9YJE0XVIW82LZ0/charactersheet_JD.png</image:loc>
      <image:title>2024 campaign portfolio - Dungeons &amp;amp; Democrats.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756681818559-XUQ94PTP2W5TNCQQNRQ5/charactersheet_Micheal.png</image:loc>
      <image:title>2024 campaign portfolio - Dungeons &amp;amp; Democrats.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756681814436-Y9NXLZ8IZUI0VRMCGJZ2/charactersheet_Eric.png</image:loc>
      <image:title>2024 campaign portfolio - Dungeons &amp;amp; Democrats.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756681817963-GUJWB0X0F9I9CMEH041X/charactersheet_Laura.png</image:loc>
      <image:title>2024 campaign portfolio - Dungeons &amp;amp; Democrats.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/2024-campaign-portfolio/votestock</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/385eb03f-3780-4b7e-82e8-255be8507f9f/Social-share.png</image:loc>
      <image:title>2024 campaign portfolio - Votestock. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/2024-campaign-portfolio/making-debates-great-again</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/a763198a-cad5-4f56-98b4-775308ca740d/ipad.jpg</image:loc>
      <image:title>2024 campaign portfolio - Making debates great again. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.importantshit.co/2024-campaign-portfolio/transparency-as-content-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756687757685-AS5YM1WYECZQYZS4XMFK/specialsession_1-1.jpg</image:loc>
      <image:title>2024 campaign portfolio - Transparency as content strategy.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756687758530-DG4V1QFD1O26GO5CWHFU/State_1-0.jpg</image:loc>
      <image:title>2024 campaign portfolio - Transparency as content strategy.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756687742049-4PWI4AOB6NNDKTWC4D32/Day_1-0+2.jpg</image:loc>
      <image:title>2024 campaign portfolio - Transparency as content strategy.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756687742369-W8V6QXJPITJC6T2F5ZER/Day_1-0+3.jpg</image:loc>
      <image:title>2024 campaign portfolio - Transparency as content strategy.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756687744385-6KKJFXHN1BEDSV4XF39Z/Day_1-0.jpg</image:loc>
      <image:title>2024 campaign portfolio - Transparency as content strategy.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6861777fc377ea095c337bfe/1756687745104-4IAECXM1KQ4RUTHQ56PB/Day_2-0+2.jpg</image:loc>
      <image:title>2024 campaign portfolio - Transparency as content strategy.</image:title>
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    <image:image>
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